The Power of Words
By: Kristin Golliher, WildRock CEO & Founder Our industry is about captivating imagery and crafting fascinating stories that bring brands to life. While we often spend time analyzing the end-results of those efforts, we think it’s time to reflect on the very basics– words. Choosing the right word to describe your message carries more power
The A-Team: Best Global Brands 2013
By: Mandy Cummings, Account Coordinator What do the technology, fast food, and automobile industries have in common? They’re all vying for a coveted place on Interbrand’s annual Best Global Brands list. Interbrand has been around since 1974 and is now the world’s largest brand consultancy. When they put together their list of the world’s most
How to Avoid a Communications Crisis During a Natural Disaster
Catastrophe in Colorado calls for crisis communication. By: Kelly Richardson, WildRock Consultant When a slow-moving cold front stalled over our hometown in Colorado last week and challenged warm, monsoonal air coming from the south, a catastrophic storm paralyzed the state. The once gentle creeks of Colorado turned to surges of fast-flowing water; main roads and
What’s in a brand? (Act I)
By: Mandy Cummings, WildRock Office Administrator A rose by any other name would smell as sweet, right? True for star-crossed lovers, but not so much when it comes to branding. When you’re ready to start using marketing and PR tactics to get the word out about your business, it’s imperative to have a strong brand
How to Maximize Your PR Firm Relationship
By: Kristin Golliher, WildRock CEO & Founder As children we are taught the basics of friendships and kindness on the playground. It may seem funny, but the same principles apply in the business world. Whether you’re working with WildRock, partnering with another firm or considering working with an outside organization, here are some tips to
Do Your Homework
By: Mandy Cummings, WildRock Office Administrator Working on strategy sessions with clients is one of our favorite jobs here at WildRock. Everyone is in one room, coffee flowing and whitestorming like crazy (our patented term combining “whiteboard” and “brainstorming.”) Before we all sit around the table and get down to the heart of what makes
WildRock Celebrates Our First Birthday
By: Kristin Golliher, Brand Building Rockstar, Founder & CEO Happy birthday to us! The WildRock team is thrilled to be celebrating our one-year anniversary this month. As with any start-up our first year has had its fair share of ups and downs, and lots of learnings of course, but we’ve loved every minute of this wild
