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Since opening our doors in 2012, WildRock has evolved from a one-woman show to an incredible team of Rockstars. Our team has a diverse background, each person bringing something unique, beneficial, and crucial to the success of our business. In a small business, everyone is an essential component, and our Rockstars have continually stepped up
Contributed from Matt Caldwell, Executive Director, Tread Lightly! When the Rockstars from WildRock asked me to guest write a blog post for them as part of our new partnership, being the Executive Director for the national, nonprofit Tread Lightly!, my first thought was to write on the appreciation and gratitude that I have for companies
Just like people, businesses are one-of-a-kind, too! And just like people, each business looks, acts, and should sound different to give their unique audience a sense of what they are about and to set them apart from their competitors. So, let’s dive into brand voice and how creating content unique to your business is important
Strategizing can be extremely time-consuming with little to show for the investment. Businesses tend to spend hours hashing and re-hashing strategies for the future, only to find they have no solid plans for moving forward. What’s worse is many companies with a strategic plan, fail at executing it! Additionally, the overall perception of strategic planning
Online digital marketing is promoting your business using internet-based technologies such as cell phones, computers, and other media/platforms. The world of digital marketing is booming, and WildRock is right there to help you dive in headfirst! A common misconception that we come across is that personal use of digital marketing platforms (especially social media) translates
When it comes to marketing concepts and strategies, it is vital to keep track of trends in social media, and in our new book and e-book, CHANGE. ADAPT. ROCK., our Rockstars are spilling all the juicy details on the best social media campaigns. How are audiences responding on certain platforms? When is the best time
Public Relations (PR) is building and maintaining relationships with other organizations and their audiences to distinguish your brand and communicate your company’s story on a larger scale. It has never been a better time to focus on your PR plan: promoting your brand, how your company handles adversity, and how you can build your brand
Digital marketing is promoting your business using internet-based technologies such as cell phones, computers, and other media/platforms. The world of digital marketing is booming, and CHANGE. ADAPT. ROCK. can provide the insight you need to rock digital marketing optimization! Digital marketing analytics evolve at the speed of light. To keep up, you need a foundational
Crisis management is an important subset of public relations. It is a process designed to prevent or lessen the damage an unplanned difficulty can inflict on a business and its stakeholders. A crisis communications plan ensures that all pertinent personnel can promptly and effectively communicate during crises, share information that will allow the organization to
How do you create unique content without getting lost in the crowd? It is important to be mindful of your message. What has worked in the past may not work today. Crafting digital marketing content that is consistent, organic, and empathetic is key. Posting at the right time, targeting the appropriate audience, and telling YOUR
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