CASE STUDY

ASPEN HEIGHTS

Austin-based developer, Aspen Heights, is nationally recognized for revolutionizing student housing, and were ready to take on expanding into multi-family developments nationwide. When they were looking to break into six new markets including Denver, Raleigh, Atlanta, Nashville, Phoenix and Salt Lake they brought on WildRock PR & Marketing to leverage their reputation to officially enter the multi-family market and make a media splash.

Our Approach

WildRock started with a one-month planning phase to research competitors, develop strategic partner lists of local organizations and influencers in desired areas, as well as build custom media lists and craft newsworthy stories to garner national PR coverage. Once the research was vetted into a finalized plan, WildRock launched into a three-month PR campaign to reach out to national outlets to establish the Aspen Heights name in the multifamily market. The goal was to land national media placement with both online and long-lead publications and magazines.

Services Rocked

Strategic Planning
Public Relations

1.5M

Online Reach

7

Media Placements

$59K

Total Ad Value

From the Client

"They are committed to managing a project on time and on budget, and yet never at the expense of the personal connection, they also make to ensure their clients feel valued. WildRock gets it, and if these are the things you are looking for in a great partner, WildRock is your answer.”