Headquartered in Phoenix, Banner Health is one of the largest, nonprofit health care systems in the country. Since March 2015, WildRock has been the agency of record for Banner Health in Colorado. With just one dedicated in-house resource for public relations across the region, Banner needed additional support for their team from an expert partner skilled in media relations and the northern Colorado media landscape. WildRock was engaged to perform services related to public relations, media outreach, story placement and event support as needed for locations in Fort Collins, Loveland and Greeley, Colorado. as well as rural hospitals in Arizona, California, Colorado, Nebraska, Nevada and Wyoming.
In 2019, WildRock expanded support to include social media services for 10 rural hospitals. Working with WildRock on both PR and social media over the years has helped Banner streamline management, contracts and budgets with a trusted partner and ensure a consistent voice and adherence to brand standards across all efforts. Banner has seen an increase in consistent quality media placements across northern Colorado and the Denver market, hundreds of earned media placements a year as well as an average engagement rate on rural Facebook accounts of 2.5% and more than 853M impressions.
