Case Study

Banner Health

Headquartered in Phoenix, Banner Health is one of the largest, nonprofit health care systems in the country. Since March 2015, WildRock has been the agency of record for Banner Health in Colorado. With just one dedicated in-house resource for public relations across the region, Banner needed additional support for their team from an expert partner skilled in media relations and the northern Colorado media landscape. WildRock was engaged to perform services related to public relations, media outreach, story placement and event support as needed for locations in Fort Collins, Loveland and Greeley, Colo. as well as rural hospitals in Arizona, California, Colorado, Nebraska, Nevada and Wyoming.

After establishing a solid partnership and delivering results, Banner expanded support to include social media services for 14 rural hospitals, launching a new internal newsletter and an employee spotlight program. Working with WildRock on PR, social media and other marketing and communications needs over the years has helped Banner streamline management, contracts and budgets with a trusted partner and ensure a consistent voice and adherence to brand standards across all efforts. Banner has seen an increase in consistent quality media placements across northern Colorado and the Denver market, hundreds of earned media placements a year as well as an average engagement rate on rural Facebook accounts of 10%, an average of anywhere between 300K and 400K impressions per month and 8% follower growth YoY.

Our Approach

For PR, our efforts are primarily focused on media in northern Colorado with the intention of securing a constant stream of quality, earned media coverage. For select, larger stories with greater impact potential we also strategically leverage relationships with relevant Denver media for expanded reach. On average, our team will pitch at least one story a week and consistently manage a large volume of new project requests, interview coordination, media follow-ups, monitoring/tracking coverage, story research and development and more. To support social media, we coordinate closely with contacts at each hospital to curate content on Facebook, source assets, design graphics, manage a weekly content calendar and monitor each profile.

Services Rocked

Strategic Planning
Public Relations
Social Media Management
Graphic Design
Newsletter Development
Content Development

Awards

2,114+

Placements

833M+

Reach

10%

Avg. Facebook Engagement Rate

961K

Facebook Impressions over the first three months of the campaign

+8% YoY

Follower Growth

From the Client

“The PR professionals from WildRock always come to the table with energy, enthusiasm and a commitment to work hard. I’ve come to rely on them as an essential part of the team. Their ability to take an assignment and run with it is invaluable.”

Sara Quale

Former Regional Marketing and Public Relations Director

“Your team is great…The WildRock team’s support is invaluable to our northern Colorado market and we appreciate your partnership very much.”

Mandy Cepeda

Regional Marketing and Public Relations Director