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Headquartered in Phoenix, Banner Health is one of the largest, nonprofit health care systems in the country. Since March 2015, WildRock has been the agency of record for Banner Health in Colorado. With just one dedicated in-house resource for public relations across the region, Banner needed additional support for their team from an expert partner skilled in media relations and the northern Colorado media landscape. WildRock was engaged to perform services related to public relations, media outreach, story placement and event support as needed for locations in Fort Collins, Loveland and Greeley, Colorado. as well as rural hospitals in Arizona, California, Colorado, Nebraska, Nevada and Wyoming.

In 2019, WildRock expanded support to include social media services for 10 rural hospitals. Working with WildRock on both PR and social media over the years has helped Banner streamline management, contracts and budgets with a trusted partner and ensure a consistent voice and adherence to brand standards across all efforts. Banner has seen an increase in consistent quality media placements across northern Colorado and the Denver market, hundreds of earned media placements a year as well as an average engagement rate on rural Facebook accounts of 2.5% and more than 853M impressions.

Our Approach

For PR, our efforts are primarily focused on media in northern Colorado with the intention of securing a constant stream of quality, earned media coverage. For select, larger stories with greater impact potential we also strategically leverage relationships with relevant Denver media for expanded reach. On average, our team will pitch at least one story a week and consistently manage a large volume of new project requests, interview coordination, media follow-ups, monitoring/tracking coverage, story research and development and more. To support social media, we coordinate closely with contacts at each hospital to curate content on Facebook, source assets, design graphics, manage a weekly content calendar and monitor each profile.


Services Rocked

  • Strategic Planning
  • Public Relations
  • Social Media Management
  • Light Graphic Design






Avg. Facebook Engagement Rate


Facebook Impressions

From the Client

"The PR professionals from WildRock always come to the table with energy, enthusiasm and a commitment to work hard. I’ve come to rely on them as an essential part of the team. Their ability to take an assignment and run with it is invaluable."

Bannear Health
Sara Quale
Regional Marketing and Public Relations Director


Visit WildRock at the beautiful Desk Chair Co-Working office at
201 E 4th St, Loveland, CO 80537

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