CASE STUDY

BEAR ROCK ADVENTURES

Inspiring exploration and outdoor fun, Bear Rock Adventures is New Hampshire’s premium Polaris Adventures Outfitter, attracting people to the northern part of the state for an adventurous getaway. During the summer they feature off-road rentals, along with glamping and a lodge for “stay and play” accommodations. During the winter months they feature snowmobile rentals. They have recently added a large retail operation called the Outdoor Adventure Store. In 2018, WildRock partnered with Bear Rock Adventures for robust content management, including social media, blogs and public relations, we shifted focus to online advertising during 2019. WildRock assisted with marketing and website efforts for the adventure store and eCommerce. In 2022, WildRock facilitated a strategy session to revitalize marketing efforts, dive deep into digital marketing, spearhead refreshed branding and set goals for continual growth.

Our Approach

Since 2018, WildRock has come alongside Bear Rock Adventures to support brand awareness and business growth through content and public relations. As Bear Rock grew, they expanded their internal capabilities to manage social media internally while WildRock developed online digital marketing strategies, managed the website, directed email marketing and created blogs to drive traffic to Bear Rock’s offerings.

With the launch of their store, Bear Rock needed additional support with brand awareness and online presence. WildRock and Bear Rock collaborated on a strategy session to determine a refreshed look and feel for the business, create new objectives for digital marketing, direct marketing seasonality through email, organic social recommendations and blogs, and promote ecommerce and social media shopability. WildRock provides monthly updates and reporting as partners in accountability to ensure Bear Rock continues achieving their goals.

Awards

Services Rocked

Strategic Planning
Digital Advertising
Email Marketing
Website Development
Search Engine Optimization
Content Creation
Brand Development
Public Relations

+15.8%

Avg. YoY Website Traffic

0.99%

Avg. Digital Advertising CTR

13.7M+

Digital Advertising Impressions

28.2%

Avg. Email Open Rate

2.8%

Avg. Email Click Rate

Brand Development

In 2019, Bear Rock Adventures was looking for a refresh to their brand. As their business had grown, their previous logo no longer reflected their full offering and didn't feel current. WildRock assisted Bear Rock Adventures to update their logo to a new look and feel that was premium and also provided flexibility for offerings to continue to expand. In 2022, WildRock took the brand refresh a step further with all new messaging, refreshed brand guidelines and a light refresh to the logo.

Logo Refresh
Messaging Development
Brand Guidelines
Mood Board Development

From the Client

"As mentioned on their website, WildRock made me ridiculously happy. The professional, relentless implementation of best practices has empowered my team to stay ahead of the pack... If given the chance to work with this team, seize the opportunity. You will not be disappointed."