CASE STUDY

BEGINAGAIN

Inspiring invention, adventure and good old-fashioned fun, BeginAgain is an award-winning toy company based in Fort Collins that was looking for a stronger local influence and broader brand awareness amongst target markets. With a new John Deere partnership and desire to tell the story of A WISH (an acronym for non-digital play patterns including an Artist, Writer, Inventor, Sportster, and Hero), BeginAgain engaged WildRock Public Relations & Marketing to create and implement a public relations strategy.

Our Approach

WildRock began our partnership with BeginAgain by developing a strategic communication plan and editorial calendar to grow the brand locally and nationally, focused first on BeginAgain’s home in Colorado to build grassroots buzz and early third-party validation; and second on expanding nationally to increase interest, especially in John Deere’s fan base home, Saint Louis, Missouri with BeginAgain’s new John Deere licensing. Through rich, targeted storytelling, the goal was to build overall awareness by connecting with influencers and journalists in the parenting space while sharing the benefits of unplugged play with families. WildRock also developed a brand ambassador program to support third-party validation.