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Case Logic, a brand within the Thule Group, develops and distributes portable and home storage accessories for tablets, laptops, cameras, smartphones and other electronics worldwide. Case Logic was seeking a boutique, hands-on agency and partnered with WildRock Public Relations & Marketing to reinvigorate the brand through public relations and media outreach efforts.

Our Approach

WildRock's initial focus was garnering interest from media outlets that aligned with Case Logic's target markets for future coverage about the branad and its products. WildRock’s media outreach efforts promoted important Case Logic events, including new product launches, the celebration of its 30th anniversary as well as making a splash at the 2015 CES. However, after the first outreach efforts, it became evident that there was confusion in the marketplace. Media feedback provided a cloudy perception of Case Logic: they didn’t know who the brand was, or didn’t realize they were still in business. This feedback meant going back to the drawing board and approaching the brand from a more custom, storytelling angle to create that nostalgic connection with the media and the Case Logic brand.

WildRock developed a strategy to promote Case Logic as a new, rebranded lifestyle company and approached the media by showcasing what sets Case Logic apart: sleek, modern designs, functionality combined with fashion, high-quality materials and affordable pricing. With such valuable components, interest in Case Logic has grown across a multitude of sectors from photography, to technology, to mommy bloggers and travelers.

Services Rocked

  • Public Relations
  • Strategic Planning


Online Readership





From the Client

"When looking for a PR agency to represent our Case Logic brand we wanted a group that was creative, nimble, excited and passionate about our brand and products. We found that with WildRock.”

Kate Wiedemann
Marketing & PR Manager


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