Centerra, an award-winning McWHINNEY development in Northern Colorado, encompasses 3,000 acres and more than five million square feet of thriving businesses, communities, cultures and natural areas. In January 2013, WildRock began working with McWHINNEY to manage social media efforts for Centerra with a focus to grow their Facebook presence organically, increase engagement on Facebook, strengthen partnerships in the larger community and build brand awareness. After proving success with Facebook, WildRock grew the partnership to manage Instagram as well with similar goals and added content creation support for the Neighbors of Centerra blog. During our partnership over eight years, we consistently exceeded goals related to follower growth, social media engagement, website traffic from social and newsletter growth.
CASE STUDY
CENTERRA
Our Approach
At the beginning of each year, our team would develop a strategic plan in partnership with the McWHINNEY marketing team to identify goals and key tactics to achieve them. Our approach was focused on creating consistent, quality social media content that was engaging and unique year after year. We would regularly implement trending channel best practices with tactics such as videos, stories, contests, giveaways and cross-promotion with partners. We were intentional about engaging with platform followers to grow the channels and were very active with monitoring, commenting, liking and sharing. We also managed a social media advertising budget for boosted posts and in-channel ads to help with follower growth, awareness, email list development and website traffic.
Services Rocked
+22%
Avg. YoY Social Media Follower Growth
+52%
Social Media Engagements Growth
+58%
YoY Website Traffic from Social
382
Newsletter Growth
12
Blogs Created
CONTACT
Visit WildRock at the beautiful Desk Chair Co-Working office at
201 E 4th St, Loveland, CO 80537
970.449.6870
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WildRock is an award-winning public relations and marketing agency in Colorado.
