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CycleBar prides itself on being more than a ride, it’s an experience of self-discovery grounded in bettering yourself and connecting with the community. When CycleBar was looking to launch the first premium and only indoor cycling studio in Fort Collins, Colorado they partnered with WildRock Public Relations & Marketing to roll out a market-specific franchise in Fort Collins.

Our Approach

WildRock started with a strategic planning session to study competitors and key influencers to map out a plan to break into a tight-knit marketplace. Following a successful strategy session, WildRock launched a PR and grassroots campaign to overcome the franchise perception in a local-conscious market by booking various private rides for community groups and influencers. WildRock then promoted a series of free “CycleBar Blast” rides to the public before its grand opening.

Services Rocked

  • Strategic Planning
  • Public Relations
  • Event Planning
  • Influencer Marketing






Private Rides Facilitated


Visit WildRock at the beautiful
Desk Chair Co-Working office at
201 E 4th St, Loveland, CO 80537
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