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CASE STUDY

FORT COLLINS-LOVELAND WATER DISTRICT

The Fort Collins-Loveland Water District has provided water services to businesses and citizens in parts of Fort Collins, Loveland, Timnath, Windsor and Larimer County since 1961. They serve 60,000+ customers, supplying them with some of the best water in Northern Colorado. They reached out to WildRock for assistance in telling their story to their customers, raising awareness for water issues and driving participation in water conservation programming.

Our Approach

WildRock began our partnership with FCLWD in 2018. After starting with an initial strategy session and communication plan to outline key messaging, target audiences and a tactics calendar, WildRock has been the District's boots on the ground to provide social media management, blogging, digital advertising, email marketing and public relations. In working with WildRock, the District has successfully grown all of its marketing efforts while increasing customer participation in District conservation programs. As a result, the District has expanded their conservation programs year over year making them available to more customers.

Awards

Services Rocked

  • Strategic Planning
  • Public Relations
  • Crisis Communication
  • Email Marketing
  • Digital Advertising
  • Social Media Management
  • Content Creation
  • Graphic Design

1.4M

Organic Facebook Impressions

5.1%

Avg. Facebook Engagement Rate

+47%

Avg. YoY Facebook Fan Growth

39.7%

Avg. eNewsletter Open Rate

86

Media Placements

1.1B

Est. Media Readership

673%

Conservation Programming Participation Growth

CONTACT

Visit WildRock at the beautiful Desk Chair Co-Working office at
201 E 4th St, Loveland, CO 80537
970.449.6870

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