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CASE STUDY

F&W YARNFEST

Interweave is one of the nation’s foremost art and craft media companies with businesses in magazine and book publishing, interactive and social media, television and video programming, online education, live events, and online shopping. Interweave’s marque event is their annual Yarn Fest, a four-day fiber and yarn festival. F&W Media partnered with WildRock for strategic public relations support to increase awareness and attendance at Yarn Fest.

Our Approach

WildRock came alongside the F&W Media team to conduct media outreach to knitting and crocheting tradeshow media and influencers to increase traffic and brand awareness at the industry tradeshow, Interweave Yarn Fest.

Services Rocked

  • Public Relations

3

Media Placements

8M

Impressions

13

Calendar Listings

CONTACT

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