CASE STUDY

MIDICI

MidiCi provides pizza lovers with authentic, Neapolitan pizza served in an upscale dining atmosphere while maintaining the ease and affordability of a casual restaurant concept. Situated in Brinkman Construction’s new development in Fort Collins, called Harmony Commons, MidiCi turned to WildRock Public Relations & Marketing to announce the company’s first Colorado opening in a big way.

Our Approach

WildRock was tasked with standing out from 30 other pizza eateries in Fort Collins by generating community buzz around MidiCi’s grand opening with a media preview event and grand opening campaign.

Through targeted media outreach, WildRock was able to reach more than 26 million people through 12 media placements. The private media preview drew in eight prominent members, resulting in articles from The Coloradoan, Northern Colorado Speaks, Feasting Fort Collins, and Housewives in the City. Aside from the media coverage, on opening day, MidiCi had a line that went outside the doors and down the sidewalk with hundreds of eager customers ready to see the new restaurant and taste the delicious food. WildRock exceeded the client’s expectations with a successful media preview event and grand opening campaign.