CASE STUDY

NORTH COUNTRY CHAMBER OF COMMERCE

The North Country Chamber of Commerce (NCCC) serves several New Hampshire communities home to the Ride the Wilds Trail System. In 2018, NCCC, OHV clubs and Polaris affiliated businesses were awarded a $100,000 grant from the Polaris Foundation to install 1,000 signs throughout the trail system (over 500 miles). With the mission to ensure riders and local communities stay safe, NCCC partners with WildRock Public Relations & Marketing to develop a PR and marketing campaign strategy to announce the grant as well as generate initial community interest and excitement for the upcoming trail signage.

Our Approach

In 2018, WildRock kicked off the campaign with key alliance members including North Country Chamber of Commerce, Metallak ATV Club, Great North Woods ATV Club, Umbagog ATV Club, Millsfield ATV Club and Bear Rock Adventures to develop a comprehensive campaign strategy for the region.

Through careful planning, target market identification, and creative messaging, the “Riding Towards Change” initiative was born. WildRock created Facebook, Instagram and Twitter content so alliance members could share to their social channels. WildRock also developed a blog and email marketing content, which alliance members could then distribute through their respective channels and platforms, as well as a campaign brochure, which could be circulated digitally or printed based on individual needs. A landing page was also developed on the Chamber’s website to house more detailed campaign information. Additionally, WildRock leveraged the Polaris partnership to help amplify the announcement press release by also circulating over the corporate Business Wire on behalf of the Polaris Foundation.

Following the launch of the campaign, WildRock was brought on to support NCCC's tourism, arm MyGoNorth to promotes travel and tourism to the region through digital ads, SEO and public relations efforts.