Numerica Corporation is dedicated to advancing the science of information. With world-class scientists, engineers and software architects, Numerica delivers state-of-the-art technology solutions to government and industry customers. In 2018, Numerica turned to WildRock as the agency of record for full-service marketing support to grow brand awareness, drive lead generation and support recruitment efforts. Without a dedicated resource for marketing in-house, Numerica had a need for an expert partner to lead digital advertising, lead generation support, social media management, public relations, content creation, web development, graphic design and more.
CASE STUDY
NUMERICA
Our Approach
WildRock worked with Numerica to establish a solid foundation of marketing activities and ultimately enhance their brand. To approach this large task in the most effective way, WildRock would participate in strategic planning sessions annually with the Numerica leadership team which would help the supporting key account team intimately understand the company’s mission, vision, values, primary customers, core issues, risks and performance drivers and the most important action initiatives for the business. By being brought into the locker room, WildRock was able to draw connections to how marketing can be optimized to function at the highest level to support larger organizational goals. More focused quarterly strategic plans for marketing were then created for each department to identity priorities and provide clear direction as well as key performance indicators (KPIs) to measure success. WildRock was able to deliver impressive results year over year and make clear progress in establishing Numerica as an industry expert.
Awards
Services Rocked
130+
Media Placements
+213%
Avg. YoY Social Media Follower Growth
+18%
Avg. YoY Website Traffic Growth
3M+
Digital Ad Impressions
43%
Avg. Email Open Rate
From the Client
“Kristin and her team have been awesome – really great partners for us. For us, we needed help getting the market ready for a couple product launches and enhance our inbound leads across a few different fronts. While we have felt the outcomes that result from increased market penetration, they’ve been great about showing us the data to backup our progress. Honestly, the highest compliment I can give them is that we continue to invest in their work because it’s become valuable for our business. For us, resources are precious, so we take where we invest them very seriously.”
Jeff Poore
President
CONTACT
Visit WildRock at the beautiful Desk Chair Co-Working office at
201 E 4th St, Loveland, CO 80537
970.449.6870
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WildRock is an award-winning public relations and marketing agency in Colorado.
