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Case Study

Numerica

Numerica Corporation is dedicated to advancing the science of information. With world-class scientists, engineers and software architects, Numerica delivers state-of-the-art technology solutions to government and industry customers. In 2018, Numerica turned to WildRock as the agency of record for full-service marketing support to grow brand awareness, drive lead generation and support recruitment efforts. Without a dedicated resource for marketing in-house, Numerica had a need for an expert partner to lead digital advertising, lead generation support, social media management, public relations, content creation, web development, graphic design and more.

Our Approach

WildRock worked with Numerica to establish a solid foundation of marketing activities and ultimately enhance their brand. To approach this large task in the most effective way, WildRock would participate in strategic planning sessions annually with the Numerica leadership team which would help the supporting key account team intimately understand the company’s mission, vision, values, primary customers, core issues, risks and performance drivers and the most important action initiatives for the business.

By being brought into the locker room, WildRock was able to draw connections to how marketing can be optimized to function at the highest level to support larger organizational goals. More focused quarterly strategic plans for marketing were then created for each department to identity priorities and provide clear direction as well as key performance indicators (KPIs) to measure success. WildRock was able to deliver impressive results year over year and make clear progress in establishing Numerica as an industry expert.

In 2024, WildRock crafted a fully functional new website for Numerica to further elevate its brand and showcase Numerica as a leader in best-in-class technology, solving some of our country’s greatest defense challenges in air and missile defense. The WildRock team was deeply involved in the site’s design, development and strategic planning, ensuring it not only reflects Numerica’s brand identity but also delivers an exceptional user experience. Following the development, we continue to support Numerica with monthly, ongoing SEO support to help the new website be found by interested users. Following the development, we continued to support Numerica with monthly, ongoing SEO support to help the new website be found by interested users until Numerica was acquired by Anduril at the beginning of 2025, an exciting accomplishment for this ambitious and innovative company.

Services Rocked

  • Strategic Planning
  • Brand Development
  • Digital Advertising
  • Lead Generation
  • Public Relations
  • Website Development
  • Website Maintenance
  • Search Engine Optimization
  • Email Marketing
  • Graphic Design
  • Content Creation
  • Social Media Management
  • Event & Tradeshow Support
  • Video Creation
  • Sponsorship Coordination
  • Partner Coordination

Awards

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920+

Media Placements

+158%

Avg. YoY Social Media Follower Growth

+32%

Avg. YoY Website Traffic Growth

14.1M

Digital Ad Impressions

43%

Avg. Email Open Rate

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From the Client

“Kristin and her team have been awesome – really great partners for us. For us, we needed help getting the market ready for a couple product launches and enhance our inbound leads across a few different fronts. While we have felt the outcomes that result from increased market penetration, they’ve been great about showing us the data to backup our progress. Honestly, the highest compliment I can give them is that we continue to invest in their work because it’s become valuable for our business. For us, resources are precious, so we take where we invest them very seriously.”

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Jeff Poore

President

“Working with WildRock PR & Marketing was fundamental to building the foundation of our marketing. Their team is not only professional and detail-oriented but also truly collaborative, making the entire process smooth and enjoyable. They handle sensitive information with the utmost discretion and craft strategies and assets that delivered real results. While working with a small internal marketing team, being able to rely on WildRock’s expertise and partnership was incredibly helpful!”

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Mariana Schuett

Marketing Lead

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