OtterCares Foundation is a privately funded organization that champions innovative education by inspiring a movement of young entrepreneurs and philanthropists. The OtterCares staff felt they were too connected to the day-to-day functions and needed fresh, outside perspectives to filter into the organization, as well as recommendations for how to tell their story in a more authentic and memorable way. OtterCares Foundation partnered with WildRock Public Relations & Marketing to develop a cohesive public relations and marketing strategy.