Established in 2008, Ice Pirates is a premier snowmobile outfitter in the heart of the Southern Colorado mountains, providing adventure seekers snowmobile rental services in the scenic San Juan mountains. In 2015, the company expanded to include summer excursions as Rock Pirates Backcountry Adventures offering off-road vehicle outfitters in Southern Colorado. In 2018, WildRock teamed up with Rock and Ice Pirates to coordinate their social media efforts, execute digital marketing campaigns and provide public relations support.
As we worked together to grow, Rock and Ice Pirates decided to add another location across the border to provide off-road experiences in Todos Santos Baja Mexico. The newest location, Baja Rock Pirates Backcountry Adventures, offers rentals and tours to explore thousands of miles of trails, incredible views of the Pacific Ocean, majestic desert landscapes, mountain terrain and valleys. With this expansion, WildRock developed a strategic plan and created a new consolidated brand for Rock, Ice and Baja as Pirate Backcountry Adventures with a rebrand and new website including new logos and brand standards. WildRock also supported launching the new Mexico location by creating new social media pages and directory listings, developing a marketing sales tool catalog and implementing digital marketing strategies to build awareness for Mexico offerings.