Awards
170+
Media Placements
490M+
Est. Media Readership
85%
Avg. YoY Social Media Following Growth
46.6M
Digital Ad Impressions
30+
Influencer Activations
12+
National Campaigns
Unleash the Adventure
In 2019, WildRock “hit the gas” on marketing with an integrated campaign coined Unleash the Adventure. The goal was to execute a memorable and inspiring initiative aimed at the travel and tourism market while staying true to powersports roots. Following both primary and secondary research, WildRock developed four audience personas to target and pursued appropriate channels and tactics to reach the right people at the right time with the right message. The Unleash the Adventure campaign saw huge success in increasing awareness with the intended audiences.
With a goal to land five media placements, WildRock secured 10 with a combined circulation of 1.3 million. Social media fans grew by 14,200 in the first two months (over 190% growth), surpassing the 25% metric. Influencer activations had impressions totaling 153,500 and billboard placements averaged 746,000 weekly impressions, which Outfitters loved! Print ads were equally as impactful with a circulation of 281,000 and provided showpieces for Outfitters as well as executives. The campaign drew the attention of Polaris corporate and later we collaborated to begin an even larger campaign for the following year.
