Based in Minnesota, Polaris® Industries is a $6 billion brand and one of the world’s largest powersports companies. Launching a new business operation, WildRock came alongside the Polaris team to bring Polaris Adventures, the first-ever national network of ride-and-drive experiences, to life in 2017. Following the national launch of the program, they partnered with WildRock to continue to grow Polaris Adventures through social media promotion, fan growth, generating local, regional and national PR placements, influencer partnerships, a brand ambassador program, traditional advertising and more. As the brand and internal team grew, so did the need for WildRock’s support. In 2021, Polaris Adventures expanded WildRock’s role to assist with launching the first-ever powersports subscription program. Over the years, WildRock was at the table for all critical marketing decisions and helped execute many major milestones.