CASE STUDY

THE ELIZABETH

Part of the Marriott Autograph Collection, The Elizabeth Hotel is an upscale, 164-room hotel focused on community, music, expert design and service. As the first new hotel in downtown Fort Collins, Colo. in decades, WildRock Public Relations & Marketing was brought on in 2017 to create and cultivate social media channels to tell the authentic story of The Elizabeth. After the launch of the hotel, WildRock continued to partner with the Elizabeth to build a strong social media community as well as garner media interest to put The Elizabeth on the map in Fort Collins

Our Approach

WildRock partnered with The Elizabeth in 2017 to help launch the first-ever four-star hotel in Fort Collins through strategic and authentic social media management. Utilizing key social media platforms, WildRock helps The Elizabeth generate content that resonated with both locals and travelers who visited The Elizabeth. Positioned as a “hub” in Fort Collins, it was also important to showcase The Elizabeth’s events and local partners. WildRock organized social content alignment to reach both community and corporate goals.

Building from the grand opening in 2017, WildRock leveraged visual storytelling through original and user-generated images. Highlighting the hotel’s architecture and design, WildRock gave The Elizabeth an authentic voice while capturing her unique personality. In 2018, WildRock expanded support to include public relations and influencer marketing which included pitching top-tier influencers and traditional media, coordinating FAM trips, proactive strategic outreach through press releases, managing requests and stays, submitting for awards and lists, and coordinating interviews.

With aggressive goals on both social media and PR, WildRock consistently exceeded expectations to land top-tier coverage in regional and national publications as well as to build a solid social media community.