The Lakes at Centerra is an upscale community developed in Loveland, Colo. by McWHINNEY offering condos, townhomes and single-family homes. In 2014, The Lakes partnered with WildRock for digital marketing support and expanded efforts in 2016 to also include strategic planning, blog content creation and organic social media management for Facebook, Instagram and Pinterest. As the community was still in development, McWHINNEY was looking to promote available homes and lots to prospective buyers as well as create engagement among existing residences. Specific goals included increasing social media audiences on Facebook and Instagram, increasing rates of social engagement, supporting lead generation efforts by growing the email marketing database, driving website traffic from social and developing regular SEO-enhanced blogs for the website. As a long-standing partner with The Lakes, WildRock supported these efforts for five years.