CASE STUDY

THULE

Established in Sweden in 1942, Thule is an industry leader in active and outdoor lifestyle brands. Thule keeps sustainability at the head of its perspective when manufacturing its products, making it easier for people across the world to live an active life.

Our Approach

Thule turned to WildRock to help raise awareness and garner media placements for the sports stroller line as well as the technical backpack line. WildRock assisted with ongoing strategic direction and media relations efforts including press release creation, media list builds, pitch creation and customization and influencer outreach.

Awards

Services Rocked

Public Relations

104.6M

Online & Print Readership

31

Placements

3

Pro Runner Reviews

From the Client

“The team at WildRock PR played a major part in ensuring that our brand’s message was accurately delivered and that our products were reviewed by key journalists and influential bloggers.”