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Case Study

Tread Lightly! & BRP: Responsible Rider Masterclass

BRP and Tread Lightly! partnered to launch the Responsible Rider Masterclass, a large-scale initiative promoting responsible off-road, on-road, snow, and water vehicle use. The Responsible Rider Masterclass, powered by BRP is a free series of online trainings that aims to empower riders of the global powersports community, to ride safely and responsibly, to look out for each other and to safeguard trails and playgrounds. The program also includes additional training designed for BRP dealers to give them tools to speak to safety as part of their sales process, giving their customers the confidence to make a sale.

With multiple teams, stakeholders, and timelines to manage, Tread Lightly! turned to WildRock for comprehensive project support. Through strategic project management, content development, and ongoing collaboration, WildRock not only delivered a successful course launch but also strengthened key relationships.

Our Approach

Project Management and Coordination:
Managing a project of this scale required clear communication and proactive oversight. We coordinated daily touchpoints across the Tread Lightly! and BRP teams (including corporate social responsibility, marketing and product teams), ensuring alignment on timelines, approvals, and budgets. Our role included asset and file management, email coordination, scheduling meetings and productions, translation support, and platform management on the learning management system, Litmos.

Weekly meetings with BRP and Tread Lightly! facilitated progress tracking and decision-making. We led conversations, prepared agendas and provided actionable follow-ups to keep the project on track.

Content Development and Review:
We collaborated across departments to write and review course scripts, ensuring compliance with brand standards and legal requirements. Our team also provided feedback on promotional materials, reviewed the program website, and supported the development of the Responsible Rider Masterclass courses in Litmos.

Strategic Insights:
Our partnership extended beyond logistics. By offering strategic guidance, we ensured the Responsible Rider Masterclass maintained its focus on promoting responsible riding while aligning with Tread Lightly!’s and BRP’s goals. We also developed a comprehensive marketing plan to drive course awareness, leveraging press releases, email campaigns and social media promotions.

Services Rocked

  • Strategic Planning
  • Project Management
  • Content Development
  • Partner Coordination

Results

The Responsible Rider Masterclass exemplifies the power of collaboration, proactive management, and strategic thinking. By turning challenges into opportunities, we helped BRP and Tread Lightly! achieve their goals and build a foundation for continued success.

  • Restored Client Confidence: BRP expressed renewed trust in our leadership, leading to stronger collaboration.
  • Successful Launch: Delivered a phased rollout of the Responsible Rider Masterclass, including the Snow 101 consumer course in February 2025, Water 101 in May 2025, and Off-Road 101 in October 2025. The program also expanded to include a dedicated series of dealer-focused courses (Water 101, Off-Road 101, and On-Road 101), which were successfully launched and presented at the BRP Club event, equipping dealers with tools to confidently integrate safety and responsibility into the sales experience.
  • Strengthened Relationships: BRP praised our team’s professionalism and efficiency, further solidifying our partnership. Tread Lightly! was even invited to BRP Club, reflecting the strengthened collaboration.
  • Positive Internal Impact: Tread Lightly! team members expressed gratitude for our strategic support and leadership.
A laptop mockup showing the Responsible Rider Masterclass website
A laptop mockup showing the Responsible Rider Masterclass course

From the Client

“WildRock’s dedication and exceptional organizational skills have been invaluable to the Responsible Rider Masterclass project. It’s been a true pleasure working together, and their positive energy and professionalism made a lasting impact.”

Sonia Molina

Corporate Social Responsibility Team Lead, BRP

It’s been so incredibly helpful for me with all the support on Responsible Rider Masterclass. The amount of changes and ins and outs would have been incredibly difficult for me to keep on top of individually as in the past. So thanks so much for helping along with it all. I couldn’t have done it without you.”

Brian Higgins

Creative and Brand Manager, Tread Lightly!

“The organization the WildRock team brings to a project is top notch. Well written outlines, accurate schedules of project milestones and efficient meetings. Kristin and Annika make our job of capturing content in the field so much easier and are a huge asset in overseeing the project through to completion without missing any details.”

Stephen Clark

Action Photographer, Stephen W. Clark Photography