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  • WildRock and Tread Lightly: Partnered to Promote Outdoor Ethics

    Contributed from Matt Caldwell, Executive Director, Tread Lightly! When the Rockstars from WildRock asked me to guest write a blog post for them as part of our new partnership, being the Executive Director for the national, nonprofit Tread Lightly!, my first thought was to write on the appreciation and gratitude that I have for companies

  • Creating a Strategic Plan and Why You Need it

    When things are moving a million miles an hour, taking time to pause and plan doesn’t seem like an effective use of time, especially with the current health and economic climate. As a team that prides itself on being nimble and able to adapt to changing conditions, we totally get it! But we’ll let you

  • B2B Marketing

    Your Guide to B2B Marketing

    As consumers, we’re all familiar with the ease that Amazon brings to everyday life. When you run out of something, why spend time driving to the store, hassling with parking and all that goes along with errands when instead you can find what you need, order with just a few clicks and see a smiling

  • A Press-Worthy Experience

    WildRock Takes On Steamboat As PR professionals, our job is to get brands noticed. And there’s no better way to stand out in a crowded space than by placing products directly in the hands of journalists, on a press trip where gear gets tested, restaurants and services are reviewed and the all-important first impression is

  • Branding- It’s Not Just For Cattle

    By: Mandy Cummings, WildRock Account Coordinator Coca Cola. What goes through your mind when you hear those two words? A mid-afternoon caffeine boost? The first time you took a cold sip on that hot summer day as a kid? Those adorable little polar bears that pop up during commercial breaks around the holidays? This unique mental association

  • The A-Team: Best Global Brands 2013

    By: Mandy Cummings, Account Coordinator What do the technology, fast food, and automobile industries have in common? They’re all vying for a coveted place on Interbrand’s annual Best Global Brands list. Interbrand has been around since 1974 and is now the world’s largest brand consultancy. When they put together their list of the world’s most

  • What’s in a brand? (Act I)

    By: Mandy Cummings, WildRock Office Administrator A rose by any other name would smell as sweet, right? True for star-crossed lovers, but not so much when it comes to branding. When you’re ready to start using marketing and PR tactics to get the word out about your business, it’s imperative to have a strong brand

  • Go Wild – I did!

    By Claire Makinen, WildRock Intern and Rockstar in Training Given one word to describe my summer at WildRock, I think I would have to say wild! There is a constant inflow of new clients and projects, making every day different and exciting. As a new business just beginning to grow and thrive, WildRock has a