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  • Why your business needs a press release

    WHY YOUR BUSINESS NEEDS A PRESS RELEASE

    Classic scenario: Your company has some news that might be interesting to the public, but you’re not entirely sure it’s worth making a fuss. As marketing pros, we see this often, and our typical response is: When in doubt, put it out. In a press release.  One of the most common mistakes businesses make is

  • CHANGE. ADAPT. ROCK. ON CRISIS

    Crisis management is an important subset of public relations. It is a process designed to prevent or lessen the damage an unplanned difficulty can inflict on a business and its stakeholders. A crisis communications plan ensures that all pertinent personnel can promptly and effectively communicate during crises, share information that will allow the organization to

  • win at marketing

    CHANGE. ADAPT. ROCK.: A Rock-Solid Guide so You can WIN at Marketing

    At WildRock, we have been affected by the Coronavirus COVID-19 pandemic. We have set up our home offices, adjusted to working remotely, and sought a new meaning of work/life balance. We have been learning to communicate differently. Walking down the hall to ask a question has taken a few more “steps” than it used to.

  • A Press-Worthy Experience

    WildRock Takes On Steamboat As PR professionals, our job is to get brands noticed. And there’s no better way to stand out in a crowded space than by placing products directly in the hands of journalists, on a press trip where gear gets tested, restaurants and services are reviewed and the all-important first impression is

  • Elevator Pitch: The Most Important, Persuasive Tool in Your Career

    By: Trevor Venegas, Rockstar in Training Close your eyes and imagine you have the ability to make any executive listen to one of your ideas. It may not be simple, but a well-written and rehearsed elevator pitch is definitely one step toward obtaining that superpower. Elevator pitches can be the key to proposing plans in

  • Behind the Scenes

    By: Alicia Beard, Account Director In a world where advertising has advanced from TV and radio to encompass every digital platform, companies have had to evolve their tactics in order to stand out from their competitors. One way of doing so has been by demonstrating a commitment to something greater; a reflection of the growing

  • Goodbye January, Hello 2015!

    By: Mandy Cummings, Account Coordinator   As February draws nearer, we’ve noticed a bittersweet feeling looming in the (uncharacteristically warm) Colorado winter air. Maybe we’re just still lingering over the disappointment of not being able to cheer on our Broncos in the Super Bowl this Sunday. Maybe we’re resisting the drudgery of tax season. Maybe

  • Take a Walk

    By: Alicia Beard, Account Manager One of the most challenging aspects of the PR field is finding a balance between our “business hat” and “creative hat.” The profession straddles both sides of the spectrums – and we’ll bet most PR pros will tell you that is one of the things they love most about their

  • Spooky Marketing Pitfalls

    By: Mandy Cummings, Account Coordinator Successful marketing takes detail-oriented planning and precise execution. Without close attention to details and a clear focus, efforts can oftentimes miss the mark. Common marketing mistakes include: Confusing Brand Identity – Keeping things consistent is an easy task that can slip to the back of the mind. It is necessary

  • Turn on a Dime

    By: Mandy Cummings, Account Coordinator Here’s a PR tip that sounds like it should be a lot easier than it really is. Ready for the challenge? Being an opportunistic marketer means seeing the world around you through your brand’s perspective. While you might be personally planning a matching costume with your significant other for Halloween