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WHY IS MARKETING STRATEGY DEVELOPMENT SO HARD? YOUR TEAM MAY BE TACTICAL, NOT STRATEGIC.
By Kirstin Golliher, WildRock PR & Marketing Founder and CEO Marketers wear many hats—perhaps it’s their knack for efficiency that draws more and more to their plate. Or the fact that everything in an organization typically needs a marketer’s touch. Like the drawer in your kitchen that’s expected to organize all loose ends, marketers often
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WHY YOUR BUSINESS NEEDS A PRESS RELEASE
Classic scenario: Your company has some news that might be interesting to the public, but you’re not entirely sure it’s worth making a fuss. As marketing pros, we see this often, and our typical response is: When in doubt, put it out. In a press release. One of the most common mistakes businesses make is
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CHANGE. ADAPT. ROCK. ON CRISIS
Crisis management is an important subset of public relations. It is a process designed to prevent or lessen the damage an unplanned difficulty can inflict on a business and its stakeholders. A crisis communications plan ensures that all pertinent personnel can promptly and effectively communicate during crises, share information that will allow the organization to
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CHANGE. ADAPT. ROCK.: A Rock-Solid Guide so You can WIN at Marketing
At WildRock, we have been affected by the Coronavirus COVID-19 pandemic. We have set up our home offices, adjusted to working remotely, and sought a new meaning of work/life balance. We have been learning to communicate differently. Walking down the hall to ask a question has taken a few more “steps” than it used to.
A Press-Worthy Experience
WildRock Takes On Steamboat As PR professionals, our job is to get brands noticed. And there’s no better way to stand out in a crowded space than by placing products directly in the hands of journalists, on a press trip where gear gets tested, restaurants and services are reviewed and the all-important first impression is
Elevator Pitch: The Most Important, Persuasive Tool in Your Career
By: Trevor Venegas, Rockstar in Training Close your eyes and imagine you have the ability to make any executive listen to one of your ideas. It may not be simple, but a well-written and rehearsed elevator pitch is definitely one step toward obtaining that superpower. Elevator pitches can be the key to proposing plans in
Take a Walk
By: Alicia Beard, Account Manager One of the most challenging aspects of the PR field is finding a balance between our “business hat” and “creative hat.” The profession straddles both sides of the spectrums – and we’ll bet most PR pros will tell you that is one of the things they love most about their
