WHY YOUR BUSINESS NEEDS A PRESS RELEASE
Classic scenario: Your company has some news that might be interesting to the public, but you’re not entirely sure it’s worth making a fuss. As marketing pros, we see this often, and our typical response is: When in doubt, put it out. In a press release. One of the most common mistakes businesses make is
CHANGE. ADAPT. ROCK. ON CRISIS
Crisis management is an important subset of public relations. It is a process designed to prevent or lessen the damage an unplanned difficulty can inflict on a business and its stakeholders. A crisis communications plan ensures that all pertinent personnel can promptly and effectively communicate during crises, share information that will allow the organization to
A Press-Worthy Experience
WildRock Takes On Steamboat As PR professionals, our job is to get brands noticed. And there’s no better way to stand out in a crowded space than by placing products directly in the hands of journalists, on a press trip where gear gets tested, restaurants and services are reviewed and the all-important first impression is
Elevator Pitch: The Most Important, Persuasive Tool in Your Career
By: Trevor Venegas, Rockstar in Training Close your eyes and imagine you have the ability to make any executive listen to one of your ideas. It may not be simple, but a well-written and rehearsed elevator pitch is definitely one step toward obtaining that superpower. Elevator pitches can be the key to proposing plans in
Take a Walk
By: Alicia Beard, Account Manager One of the most challenging aspects of the PR field is finding a balance between our “business hat” and “creative hat.” The profession straddles both sides of the spectrums – and we’ll bet most PR pros will tell you that is one of the things they love most about their