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Why Is Marketing Strategy Development So Hard? Your Team May Be Tactical, Not Strategic
By Kristin Golliher, WildRock PR & Marketing Founder and CEO Marketers wear many hats—perhaps it’s their knack for efficiency that draws more and more to their plate. Or the fact that everything in an organization typically needs a marketer’s touch. Like the drawer in your kitchen that’s expected to organize all loose ends, marketers often
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Why Your Business Needs a Press Release
Classic scenario: Your company has some news that might be interesting to the public, but you’re not entirely sure it’s worth making a fuss. As marketing pros, we see this often, and our typical response is: When in doubt, put it out. In a press release. One of the most common mistakes businesses make is
A Press-Worthy Experience
WildRock Takes On Steamboat As PR professionals, our job is to get brands noticed. And there’s no better way to stand out in a crowded space than by placing products directly in the hands of journalists, on a press trip where gear gets tested, restaurants and services are reviewed and the all-important first impression is
Elevator Pitch: The Most Important, Persuasive Tool in Your Career
By: Trevor Venegas, Rockstar in Training Close your eyes and imagine you have the ability to make any executive listen to one of your ideas. It may not be simple, but a well-written and rehearsed elevator pitch is definitely one step toward obtaining that superpower. Elevator pitches can be the key to proposing plans in
Take a Walk
By: Alicia Beard, Account Manager One of the most challenging aspects of the PR field is finding a balance between our “business hat” and “creative hat.” The profession straddles both sides of the spectrums – and we’ll bet most PR pros will tell you that is one of the things they love most about their
Happy New Year! Oh, Wait.
By: Alicia Beard, Account Manager It’s not too uncommon to hear Christmas carols being hummed around the WildRock office, even if it’s only the third day of October. But we’re not ashamed, our off-tune melodies come from a keen awareness of the lead times for many media outlets, marketing and advertising channels. If you want
