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  • Happy New Year! Oh, Wait.

    By: Alicia Beard, Account Manager It’s not too uncommon to hear Christmas carols being hummed around the WildRock office, even if it’s only the third day of October. But we’re not ashamed, our off-tune melodies come from a keen awareness of the lead times for many media outlets, marketing and advertising channels. If you want

  • Branding- It’s Not Just For Cattle

    By: Mandy Cummings, WildRock Account Coordinator Coca Cola. What goes through your mind when you hear those two words? A mid-afternoon caffeine boost? The first time you took a cold sip on that hot summer day as a kid? Those adorable little polar bears that pop up during commercial breaks around the holidays? This unique mental association

  • Finding your crowd: 3 ways to socialize crowdfunding campaigns

    By: Mandy Cummings, WildRock Account Coordinator A surprisingly common myth about crowdfunding is that once you make your project live, affluent beneficiaries will come flocking to fund your idea. In reality, it takes strategy and foresight to seek out the crowds that will be interested and passionate about your cause, and time invested in building

  • SEO is Dead

    By: Alicia Beard, WildRock Account Manager We’ve been hearing grumblings that SEO is dead over the last couple of weeks. As an inquisitive (and SEO certified) team, we thought that statement deserved a closer look. Google’s implementation of one of its largest algorithm changes to date, Hummingbird, has been interpreted by some to mean SEO

  • 7 Tricks to Treat Your Email Subscribers

    By: Kristin Golliher, WildRock CEO & Founder In honor of two things we love here at WildRock- Halloween candy and digital marketing– this week’s blog brings you seven festive ideas for treating your email subscribers. If you’re looking for some new ways to maximize your eNewsletter efforts, consider these ideas for mixing up classic posts

  • The Power of Pink

    By: Mandy Cummings, WildRock Account Coordinator As you most likely know, October is Breast Cancer Awareness Month. Hopefully you’re aware of this dedication because it has been a time to learn more about breast cancer research and support the many women fighting this disease with bravery and resolve. More likely, you know that October is

  • Infiltrating strategy into everything you do

    By: Alicia Beard, WildRock Account Manager Every once in awhile the WildRock team will take a moment to step back from the whirlwind of projects and to-do lists to reflect on why we do what we do. It seems simple enough, but the clarity around your company values, or pillars as we refer to them,

  • The Power of Words

    By: Kristin Golliher, WildRock CEO & Founder Our industry is about captivating imagery and crafting fascinating stories that bring brands to life. While we often spend time analyzing the end-results of those efforts, we think it’s time to reflect on the very basics– words. Choosing the right word to describe your message carries more power

  • How to Avoid a Communications Crisis During a Natural Disaster

    Catastrophe in Colorado calls for crisis communication. By: Kelly Richardson, WildRock Consultant When a slow-moving cold front stalled over our hometown in Colorado last week and challenged warm, monsoonal air coming from the south, a catastrophic storm paralyzed the state. The once gentle creeks of Colorado turned to surges of fast-flowing water; main roads and

  • What’s in a brand? (Act I)

    By: Mandy Cummings, WildRock Office Administrator A rose by any other name would smell as sweet, right? True for star-crossed lovers, but not so much when it comes to branding. When you’re ready to start using marketing and PR tactics to get the word out about your business, it’s imperative to have a strong brand