What’s in a brand? (Act I)
By: Mandy Cummings, WildRock Office Administrator A rose by any other name would smell as sweet, right? True for star-crossed lovers, but not so much when it comes to branding. When you’re ready to start using marketing and PR tactics to get the word out about your business, it’s imperative to have a strong brand
How to Maximize Your PR Firm Relationship
By: Kristin Golliher, WildRock CEO & Founder As children we are taught the basics of friendships and kindness on the playground. It may seem funny, but the same principles apply in the business world. Whether you’re working with WildRock, partnering with another firm or considering working with an outside organization, here are some tips to
Do Your Homework
By: Mandy Cummings, WildRock Office Administrator Working on strategy sessions with clients is one of our favorite jobs here at WildRock. Everyone is in one room, coffee flowing and whitestorming like crazy (our patented term combining “whiteboard” and “brainstorming.”) Before we all sit around the table and get down to the heart of what makes
The Trade Show
By: Sara Seely, Account Development Executive, WildRock PR & Marketing Take a few minutes to browse any current literature on marketing and you’ll be ready to throw your entire marketing budget into online tools and social media. Don’t get us wrong, an online presence is vitally important, but we’d like to give some love to a
PR is…
By: Kristin Golliher, Brand Building Rockstar, Founder & CEO I can’t speak for everyone in the field, but as a PR professional I’ve grown accustomed to the quizzical looks I get from those unfamiliar with the industry when I respond to their inquiries of, “what do you do?” by saying, “I work in public relations.”
Making Lemonade
By: Sara Seely, Account Development Executive, WildRock PR & Marketing It’s a common phrase, “When life gives you lemons, make lemonade.” We’ve heard it since we were kids complaining to our parents that we didn’t like our partner for a project or the cafeteria wasn’t serving macaroni and cheese anymore, it’s best to take what
Writer’s Block
By: Alicia Beard, Digital Diva, WildRock PR & Marketing It happens to all of us at some point or another, we’re trying to write and instead we get stuck. Whether it’s when we first open the blank Word document or part way through a page, even professionals experience writer’s block or can feel like they’re
