Loading posts...
  • How to Maximize Your PR Firm Relationship

    By: Kristin Golliher, WildRock CEO & Founder As children we are taught the basics of friendships and kindness on the playground. It may seem funny, but the same principles apply in the business world. Whether you’re working with WildRock, partnering with another firm or considering working with an outside organization, here are some tips to

  • Do Your Homework

    By: Mandy Cummings, WildRock Office Administrator Working on strategy sessions with clients is one of our favorite jobs here at WildRock. Everyone is in one room, coffee flowing and whitestorming like crazy (our patented term combining “whiteboard” and “brainstorming.”) Before we all sit around the table and get down to the heart of what makes

  • Expecting the Unexpected: The Importance of Crisis Management

    By: Sara Seely, Account Development Executive This topic makes most people cringe and for good reason. If you own your own business or are responsible for managing your organization’s brand reputation, you already know how much work goes into building a strong and positive brand presence. But are you prepared and ready to respond to

  • The search and social revolution: How to become one of the cool kids

    By: Alicia Beard, PR & Marketing Account Manager Just like social media forever changed public relations and marketing, it is now altering the way we approach search engine optimization, or SEO. Before social media, businesses and organizations communicated to consumers through the media—news stories, advertisements, websites, etc. In just a few short years, social media

  • The Trade Show

    By: Sara Seely, Account Development Executive, WildRock PR & Marketing Take a few minutes to browse any current literature on marketing and you’ll be ready to throw your entire marketing budget into online tools and social media. Don’t get us wrong, an online presence is vitally important, but we’d like to give some love to a

  • Future of PR

    By: Alicia Beard, WildRock PR & Marketing Account Manager Public relations has always been about getting the right story to the right person at the right time- a mix of instinct, know-how and a good Rolodex. But like any industry, it’s shaped by emerging technologies, and in particular, the way social media and mobile devices

  • PR is…

    By: Kristin Golliher, Brand Building Rockstar, Founder & CEO I can’t speak for everyone in the field, but as a PR professional I’ve grown accustomed to the quizzical looks I get from those unfamiliar with the industry when I respond to their inquiries of, “what do you do?” by saying, “I work in public relations.”

  • Making Lemonade

    By: Sara Seely, Account Development Executive, WildRock PR & Marketing It’s a common phrase, “When life gives you lemons, make lemonade.” We’ve heard it since we were kids complaining to our parents that we didn’t like our partner for a project or the cafeteria wasn’t serving macaroni and cheese anymore, it’s best to take what

  • Writer’s Block

    By: Alicia Beard, Digital Diva, WildRock PR & Marketing It happens to all of us at some point or another, we’re trying to write and instead we get stuck. Whether it’s when we first open the blank Word document or part way through a page, even professionals experience writer’s block or can feel like they’re

  • Media Outreach

    By Kristin Golliher, WildRock CEO & Founder Recently we have received a fair share of questions around media relations—first what is it, and second, how on earth do I do it? Media relations is really about creating long-term, trustworthy relationships with those who produce news. When you send your message to the right person, at