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CHANGE. ADAPT. ROCK. ON PUBLIC RELATIONS
Public Relations (PR) is building and maintaining relationships with other organizations and their audiences to distinguish your brand and communicate your company’s story on a larger scale. It has never been a better time to focus on your PR plan: promoting your brand, how your company handles adversity, and how you can build your brand
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CHANGE. ADAPT. ROCK. ON DIGITAL MARKETING
Digital marketing is promoting your business using internet-based technologies such as cell phones, computers, and other media/platforms. The world of digital marketing is booming, and CHANGE. ADAPT. ROCK. can provide the insight you need to rock digital marketing optimization! Digital marketing analytics evolve at the speed of light. To keep up, you need a foundational
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CHANGE. ADAPT. ROCK. ON CRISIS
Crisis management is an important subset of public relations. It is a process designed to prevent or lessen the damage an unplanned difficulty can inflict on a business and its stakeholders. A crisis communications plan ensures that all pertinent personnel can promptly and effectively communicate during crises, share information that will allow the organization to
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CHANGE. ADAPT. ROCK. ON CONTENT
How do you create unique content without getting lost in the crowd? It is important to be mindful of your message. What has worked in the past may not work today. Crafting digital marketing content that is consistent, organic, and empathetic is key. Posting at the right time, targeting the appropriate audience, and telling YOUR
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CHANGE. ADAPT. ROCK.: A Rock-Solid Guide so You can WIN at Marketing
At WildRock, we have been affected by the Coronavirus COVID-19 pandemic. We have set up our home offices, adjusted to working remotely, and sought a new meaning of work/life balance. We have been learning to communicate differently. Walking down the hall to ask a question has taken a few more “steps” than it used to.
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Top 5 Reasons to Hire a PR & Marketing Agency Right Now
WildRock can support your marketing department through change Businesses have been impacted in a big way by COVID-19 and it’s no secret times are tough, but the truth is you can’t afford not to invest in strategic marketing and communications right now. How your company handles adversity and embraces change, will help solidify your brand
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No Outdoor Retailer, now what?
Right now is the time to build your brand At a time when we’re all facing unprecedented challenges, both businesses and individuals have the opportunity to rise above the current circumstances and come out on the other side better and stronger. While ultimately some business may end up closing their doors, we believe others will
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Creating a Strategic Plan and Why You Need it
When things are moving a million miles an hour, taking time to pause and plan doesn’t seem like an effective use of time, especially with the current health and economic climate. As a team that prides itself on being nimble and able to adapt to changing conditions, we totally get it! But we’ll let you
