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  • 5 Small Changes for Big Business Impact

    Taking your business to the next level may be easier than you think! Some of the smallest tweaks can make a huge difference when it comes to achieving your business goals. In this post, we’re revealing five simple changes you can implement to build your brand and grow your business in a big way. SEO

  • Building a Brand Voice

    Just like people, businesses are one-of-a-kind, too! And just like people, each business looks, acts, and should sound different to give their unique audience a sense of what they are about and to set them apart from their competitors. So, let’s dive into brand voice and how creating content unique to your business is important

  • Engaging Your Audience With Wildly Successful, Targeted Messages

    By: Lauren Albin, Administrative Assistant Social media platforms such as Facebook, Twitter and Instagram are all well known and frequently used. They’re important channels to utilize, but depending on the audience you are targeting, they might not always be the most effective. The first step to selecting a social media platform is to understand your

  • Goodbye January, Hello 2015!

    By: Mandy Cummings, Account Coordinator   As February draws nearer, we’ve noticed a bittersweet feeling looming in the (uncharacteristically warm) Colorado winter air. Maybe we’re just still lingering over the disappointment of not being able to cheer on our Broncos in the Super Bowl this Sunday. Maybe we’re resisting the drudgery of tax season. Maybe

  • Spooky Marketing Pitfalls

    By: Mandy Cummings, Account Coordinator Successful marketing takes detail-oriented planning and precise execution. Without close attention to details and a clear focus, efforts can oftentimes miss the mark. Common marketing mistakes include: Confusing Brand Identity – Keeping things consistent is an easy task that can slip to the back of the mind. It is necessary

  • Turn on a Dime

    By: Mandy Cummings, Account Coordinator Here’s a PR tip that sounds like it should be a lot easier than it really is. Ready for the challenge? Being an opportunistic marketer means seeing the world around you through your brand’s perspective. While you might be personally planning a matching costume with your significant other for Halloween

  • Can’t Fight the Algorithm

    By: Mandy Cummings, Account Coordinator Clients of ours are often surprised to hear that their Facebook posts are (on average) reaching just about 16% of their total number of likes. That means that, for instance, when you posted about the awesome new promotion you were running last week to your 1,000 friends, just about 160

  • Why do you use social media?

    By: Alicia Beard, Account Manager When building a social media strategy for your company, WildRock often recommends a seemingly obvious first step: take a pause and consider why you use social media. Is it to connect with family and friends? Share a cool article? Play a game? Be reminded to “BUY OUR PRODUCT NOW?” Ok,