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  • Turn on a Dime

    By: Mandy Cummings, Account Coordinator Here’s a PR tip that sounds like it should be a lot easier than it really is. Ready for the challenge? Being an opportunistic marketer means seeing the world around you through your brand’s perspective. While you might be personally planning a matching costume with your significant other for Halloween

  • Can’t Fight the Algorithm

    By: Mandy Cummings, Account Coordinator Clients of ours are often surprised to hear that their Facebook posts are (on average) reaching just about 16% of their total number of likes. That means that, for instance, when you posted about the awesome new promotion you were running last week to your 1,000 friends, just about 160

  • Why do you use social media?

    By: Alicia Beard, Account Manager When building a social media strategy for your company, WildRock often recommends a seemingly obvious first step: take a pause and consider why you use social media. Is it to connect with family and friends? Share a cool article? Play a game? Be reminded to “BUY OUR PRODUCT NOW?” Ok,