Turn on a Dime
By: Mandy Cummings, Account Coordinator Here’s a PR tip that sounds like it should be a lot easier than it really is. Ready for the challenge? Being an opportunistic marketer means seeing the world around you through your brand’s perspective. While you might be personally planning a matching costume with your significant other for Halloween
October 24, 2014Can’t Fight the Algorithm
By: Mandy Cummings, Account Coordinator Clients of ours are often surprised to hear that their Facebook posts are (on average) reaching just about 16% of their total number of likes. That means that, for instance, when you posted about the awesome new promotion you were running last week to your 1,000 friends, just about 160
September 19, 2014Why do you use social media?
By: Alicia Beard, Account Manager When building a social media strategy for your company, WildRock often recommends a seemingly obvious first step: take a pause and consider why you use social media. Is it to connect with family and friends? Share a cool article? Play a game? Be reminded to “BUY OUR PRODUCT NOW?” Ok,
July 18, 2014
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