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WHY IS MARKETING STRATEGY DEVELOPMENT SO HARD? YOUR TEAM MAY BE TACTICAL, NOT STRATEGIC.
By Kirstin Golliher, WildRock PR & Marketing Founder and CEO Marketers wear many hats—perhaps it’s their knack for efficiency that draws more and more to their plate. Or the fact that everything in an organization typically needs a marketer’s touch. Like the drawer in your kitchen that’s expected to organize all loose ends, marketers often
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WHY YOUR BUSINESS NEEDS A PRESS RELEASE
Classic scenario: Your company has some news that might be interesting to the public, but you’re not entirely sure it’s worth making a fuss. As marketing pros, we see this often, and our typical response is: When in doubt, put it out. In a press release. One of the most common mistakes businesses make is
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5 SMALL CHANGES FOR BIG BUSINESS IMPACT
Taking your business to the next level may be easier than you think! Some of the smallest tweaks can make a huge difference when it comes to achieving your business goals. In this post, we’re revealing five simple changes you can implement to build your brand and grow your business in a big way. SEO
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A NEW YEAR AT WILDROCK
When we look back on 2020, we see a lot of change, change that was mostly unwanted and unwelcome. What we thought was going to be 2-weeks of discomfort, we now know as the long arduous journey of remote work, remote learning, public restrictions, and impacted businesses. At WildRock, we were experiencing the same feelings
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ROCKING AWARDS FOR 2020: MARCOM AWARDS AND PRSA AWARDS
Since opening our doors in 2012, WildRock has evolved from a one-woman show to an incredible team of Rockstars. Our team has a diverse background, each person bringing something unique, beneficial, and crucial to the success of our business. In a small business, everyone is an essential component, and our Rockstars have continually stepped up
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WildRock and Tread Lightly: Partnered to Promote Outdoor Ethics
Contributed from Matt Caldwell, Executive Director, Tread Lightly! When the Rockstars from WildRock asked me to guest write a blog post for them as part of our new partnership, being the Executive Director for the national, nonprofit Tread Lightly!, my first thought was to write on the appreciation and gratitude that I have for companies
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BUILDING A BRAND VOICE
Just like people, businesses are one-of-a-kind, too! And just like people, each business looks, acts, and should sound different to give their unique audience a sense of what they are about and to set them apart from their competitors. So, let’s dive into brand voice and how creating content unique to your business is important
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CHANGE. ADAPT. ROCK. ON STRATEGY
Strategizing can be extremely time-consuming with little to show for the investment. Businesses tend to spend hours hashing and re-hashing strategies for the future, only to find they have no solid plans for moving forward. What’s worse is many companies with a strategic plan, fail at executing it! Additionally, the overall perception of strategic planning
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DIVING INTO THE DIGITAL DEEP END
Online digital marketing is promoting your business using internet-based technologies such as cell phones, computers, and other media/platforms. The world of digital marketing is booming, and WildRock is right there to help you dive in headfirst! A common misconception that we come across is that personal use of digital marketing platforms (especially social media) translates
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CHANGE. ADAPT. ROCK. ON SOCIAL MEDIA
When it comes to marketing concepts and strategies, it is vital to keep track of trends in social media, and in our new book and e-book, CHANGE. ADAPT. ROCK., our Rockstars are spilling all the juicy details on the best social media campaigns. How are audiences responding on certain platforms? When is the best time
