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Why Is Marketing Strategy Development So Hard? Your Team May Be Tactical, Not Strategic
By Kristin Golliher, WildRock PR & Marketing Founder and CEO Marketers wear many hats—perhaps it’s their knack for efficiency that draws more and more to their plate. Or the fact that everything in an organization typically needs a marketer’s touch. Like the drawer in your kitchen that’s expected to organize all loose ends, marketers often
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Why Your Business Needs a Press Release
Classic scenario: Your company has some news that might be interesting to the public, but you’re not entirely sure it’s worth making a fuss. As marketing pros, we see this often, and our typical response is: When in doubt, put it out. In a press release. One of the most common mistakes businesses make is
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5 Small Changes for Big Business Impact
Taking your business to the next level may be easier than you think! Some of the smallest tweaks can make a huge difference when it comes to achieving your business goals. In this post, we’re revealing five simple changes you can implement to build your brand and grow your business in a big way. SEO
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WildRock and Tread Lightly: Partnered to Promote Outdoor Ethics
Contributed from Matt Caldwell, Executive Director, Tread Lightly! When the Rockstars from WildRock asked me to guest write a blog post for them as part of our new partnership, being the Executive Director for the national, nonprofit Tread Lightly!, my first thought was to write on the appreciation and gratitude that I have for companies
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Building a Brand Voice
Just like people, businesses are one-of-a-kind, too! And just like people, each business looks, acts, and should sound different to give their unique audience a sense of what they are about and to set them apart from their competitors. So, let’s dive into brand voice and how creating content unique to your business is important
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Diving Into The Digital Deep End
Online digital marketing is promoting your business using internet-based technologies such as cell phones, computers, and other media/platforms. The world of digital marketing is booming, and WildRock is right there to help you dive in headfirst! A common misconception that we come across is that personal use of digital marketing platforms (especially social media) translates
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Top 5 Reasons to Hire a PR & Marketing Agency Right Now
WildRock can support your marketing department through change Businesses have been impacted in a big way by COVID-19 and it’s no secret times are tough, but the truth is you can’t afford not to invest in strategic marketing and communications right now. How your company handles adversity and embraces change, will help solidify your brand
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We’ll be your ROCK when things get Wild.
What does that mean? In challenging times, it can be overwhelming to reevaluate your business, modify your course of action, and move forward, but WildRock has your back. As an experienced Fort Collins marketing firm, we have some rock-solid advice and offerings to consider as we navigate the current events surrounding Coronavirus (COVID-19). Your opportunity
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Creating a Strategic Plan and Why You Need it
When things are moving a million miles an hour, taking time to pause and plan doesn’t seem like an effective use of time, especially with the current health and economic climate. As a team that prides itself on being nimble and able to adapt to changing conditions, we totally get it! But we’ll let you
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Your Guide to B2B Marketing
As consumers, we’re all familiar with the ease that Amazon brings to everyday life. When you run out of something, why spend time driving to the store, hassling with parking and all that goes along with errands when instead you can find what you need, order with just a few clicks and see a smiling
