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  • How to Avoid a Communications Crisis During a Natural Disaster

    Catastrophe in Colorado calls for crisis communication. By: Kelly Richardson, WildRock Consultant When a slow-moving cold front stalled over our hometown in Colorado last week and challenged warm, monsoonal air coming from the south, a catastrophic storm paralyzed the state. The once gentle creeks of Colorado turned to surges of fast-flowing water; main roads and

    September 19, 2013
    PR Tips & Tricks, WildRock Blog

  • The Summer of Cycling at WildRock

    By: Kristin Golliher, WildRock CEO & Founder   When WildRock got on board during the summer 2012 to help coordinate the USA Pro Challenge Launch Parties, we immediately knew we were part of something special. So when the word came that Northern Colorado had been selected to host Stage 6 of the 2013 USA Pro

    August 21, 2013
    WildRock Blog

  • What’s in a brand? (Act I)

    By: Mandy Cummings, WildRock Office Administrator A rose by any other name would smell as sweet, right? True for star-crossed lovers, but not so much when it comes to branding. When you’re ready to start using marketing and PR tactics to get the word out about your business, it’s imperative to have a strong brand

    July 12, 2013
    Brands to Watch, PR Tips & Tricks, WildRock Blog

  • How to Maximize Your PR Firm Relationship

    By: Kristin Golliher, WildRock CEO & Founder As children we are taught the basics of friendships and kindness on the playground. It may seem funny, but the same principles apply in the business world. Whether you’re working with WildRock, partnering with another firm or considering working with an outside organization, here are some tips to

    May 16, 2013
    PR Tips & Tricks, WildRock Blog

  • Do Your Homework

    By: Mandy Cummings, WildRock Office Administrator Working on strategy sessions with clients is one of our favorite jobs here at WildRock. Everyone is in one room, coffee flowing and whitestorming like crazy (our patented term combining “whiteboard” and “brainstorming.”) Before we all sit around the table and get down to the heart of what makes

    May 8, 2013
    PR Tips & Tricks, WildRock Blog

  • Expecting the Unexpected: The Importance of Crisis Management

    By: Sara Seely, Account Development Executive This topic makes most people cringe and for good reason. If you own your own business or are responsible for managing your organization’s brand reputation, you already know how much work goes into building a strong and positive brand presence. But are you prepared and ready to respond to

    April 23, 2013
    PR Tips & Tricks, WildRock Blog

  • The search and social revolution: How to become one of the cool kids

    By: Alicia Beard, PR & Marketing Account Manager Just like social media forever changed public relations and marketing, it is now altering the way we approach search engine optimization, or SEO. Before social media, businesses and organizations communicated to consumers through the media—news stories, advertisements, websites, etc. In just a few short years, social media

    April 9, 2013
    PR Tips & Tricks, WildRock Blog

  • WildRock Celebrates Our First Birthday

    By: Kristin Golliher, Brand Building Rockstar, Founder & CEO Happy birthday to us! The WildRock team is thrilled to be celebrating our one-year anniversary this month. As with any start-up our first year has had its fair share of ups and downs, and lots of learnings of course, but we’ve loved every minute of this wild

    March 21, 2013
    WildRock Blog

  • The Trade Show

    By: Sara Seely, Account Development Executive, WildRock PR & Marketing Take a few minutes to browse any current literature on marketing and you’ll be ready to throw your entire marketing budget into online tools and social media. Don’t get us wrong, an online presence is vitally important, but we’d like to give some love to a

    March 14, 2013
    PR Tips & Tricks, WildRock Blog

  • Future of PR

    By: Alicia Beard, WildRock PR & Marketing Account Manager Public relations has always been about getting the right story to the right person at the right time- a mix of instinct, know-how and a good Rolodex. But like any industry, it’s shaped by emerging technologies, and in particular, the way social media and mobile devices

    March 1, 2013
    PR Tips & Tricks, WildRock Blog