Simply put, running a business is hard. In addition to a myriad of other business-related problems, you probably lie awake at night contemplating why your marketing strategy isn’t working, how to get the media to pick up your news, how to reach your target audience, and right before the alarm goes off you’re over-analyzing social media and digital efforts. You wake up exhausted and realize: your spend is large, and your ROI is small
We are here to help you better understand the world of marketing so you can make informed decisions on marketing efforts to move the needle on your business. Now is the time to pivot, especially with this challenging new business environment. We have pulled the stops to share our rock-solid advice so you can Change. Adapt. and Rock.
When things are moving a million miles an hour it’s hard to pause and plan. But strategic planning, when done right, can be a time and money saver in the long run. With proven exercises to help identify what’s most important, you’ll be able to create a rockin’ marketing strategy to move the needle on your business.
Often misunderstood and underutilized, PR is all about managing the flow of information between an organization and its publics. We will help you to better understand traditional media outlets, influencers, bloggers, industry thought leaders, analysts and stakeholders and effectively communicate your brand messages. From press releases to crisis communications, we will give you tips and tricks to navigate.
Included in the book and e-book, you’ll find cost-effective ways to get your business in the digital marketing game, think critically, act independently and be fiercely creative as trends evolve. With step-by-step insights, you’ll be able to incorporate digital marketing in ways you never imagined possible.
What’s your story? How do you create unique content that stands out without getting lost in the sea of subpar? It’s important to be mindful of your message. Posting in the right place, posting at the right time, targeting the appropriate audience and telling your authentic story will keep you ahead of the curve.
Social media can’t be ignored when composing your strategy. It is a huge marketplace for business today. We’ll help you turn this tech into a powerful tool so you can shout your story from the rooftops including Rockstar tips for planning, content brainstorms, best practices and examples.
No one goes looking for a crisis, but sometimes it finds you and when it does it pays to be prepared. We’ll show you how to gracefully expect the unexpected and plan for a “rainy day” with our templates and tips.
Change. Adapt. Rock. The perfect formula to small business recovery and launch into the future. With templates and checklists, I was able to immediately implement and understand the recipe to marketing success.”
Jenny Pearson
owner + esthetician, Room 9 ¾
I’m impressed! This is an incredibly useful and practical guide to modern marketing. I can advise my clients on what they should do, but this is a great resource on how to do it! Concise, clear and practical.”
Aaron Finch
Business Coach at Stanford Institute for Innovation in Developing Economies, former COO, OtterBox and VP Operations, Coinstar
Need a one stop shop for ramping up your marketing efforts? This is it. Change. Adapt. Rock. allows you to get a better grip on your marketing initiatives so you can elevate your business. The templates and Rockstar tips made it easy to follow and quickly actionable for my two companies. It’s approachable, fun to read, and ideal for any level of experience and budget.”
Brandy Hansen
Owner of Cornerstone Strategic Planning LLC. and Temco Mfg, LLC
For today’s complex environment, the seven steps to building a marketing strategy were simple, straight forward and comprehensive. With insights on social media and digital strategy, as well as crisis management, Change. Adapt. Rock. is a critical guidebook for modern-day business.”
Harold Phillips
BFGoodrich Global General Manager
With ‘Change. Adapt. Rock’ you’ll discover how to build a winning strategy for PR, social, digital and more. It’s full of low cost/no-cost ideas, checklists, and tips from the Wild Rock experts, so you can hit the ground running. Specifically useful in our ever-changing digital world is understanding what you can successfully tackle and what is better left to the pros! This is what every business needs to evaluate and improve their marketing mix for a more scalable, growth-focused organization.”
Julia Pimsleur
Chief Empowerista, Million Dollar Women
www.juliapimsleur.com
Marketing is a huge challenge for small businesses and Change. Adapt. Rock. provides straightforward, no nonsense tips to jumpstart your marketing efforts in tangible ways. This is the perfect marketing blueprint for quick hit ideas to really move the needle on your business!”
Becky Ezzell
Owner, Smart Book Business Solutions
This is a great tool to help a business think through its communications approach and, most importantly, to execute it. Whether you are a career marketer or new to managing communications for your organization, WildRock’s guide reinforces fundamentals that are often overlooked. I recommend reading regardless of your experience.”
Jonathan Lee
Global Business Development at bp, formerly Brand Communications Manager at bp, and General Manager at The Goodyear Tire & Rubber Company
Contact us regarding Change. Adapt. Rock. today by filling out the form below, we will get in touch as soon as we can.
