Strategizing can be extremely time-consuming with little to show for the investment. Businesses tend to spend hours hashing and re-hashing strategies for the future, only to find they have no solid plans for moving forward. What’s worse is many companies with a strategic plan, fail at executing it! Additionally, the overall perception of strategic planning comes with the rigidity of depending on an unchanged future. Yet, we all know that change is the only constant thing, and strategy is a necessity.

Many companies abandon the ideology of strategic planning due to the nature of evolving economies, fluctuating social attitudes, and advancements in technology. In other words, it’s too hard to come up with a good plan! However, the fact remains that strategy is still essential for businesses, especially in crisis situations.

“When things are moving a million miles an hour and constantly changing, taking time to pause and plan doesn’t seem like an effective use of time. But strategic planning, when done right, can be a time and money saver in the long run.”


CHANGE. ADAPT. ROCK.‘s strategy chapter dives into marketing concepts and strategies, provides a marketing plan exercise and template and reveals marketing essentials to help your business succeed. Find WildRock’s Kindle e-book and paperback here.

Sneak Peek on Strategy

Creating a solid strategy is the key to progress. Here’s a sample ROCKS exercise and budget template from the book CHANGE. ADAPT. ROCK:

“Success can be evaluated in a variety of ways, but without direction and measurable goals, how can progress be assessed? That’s where strategy comes into play. Strategic planning is an important tool that guides day-to-day decisions, aids in determining growth and ensures that a company is moving forward, even in the face of uncertainty.”


During times of change, marketing ideas that have worked in the past may not work today or in the future, so it’s extremely important to reevaluate your objectives. Solid marketing principles will streamline your goals, improve efficiency, provide a measurement for success, and grow your business.

Are you ready to rock marketing strategies for your business? Feel free to contact WildRock or you can purchase a copy of our book and e-book here.

Packed with marketing and PR resources, templates, checklists, tips, and tricks, CHANGE. ADAPT. ROCK. also includes sections on:

What are you waiting for? Let’s rock!