Simply put, running a business is hard. Throw in marketing, and it can be complete confusion. As PR and marketing experts who live and breathe this stuff daily, we are pulling out all the stops to share our rock-solid advice and help you adapt in this challenging new business environment.

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The key to business growth, or recovery, is careful planning. The adage, “If you fail to plan, then you are planning to fail,” stands true during times of recession, hardship, crisis and the recent Coronavirus pandemic. These are unprecedented times. Combining all our Rockstar experience, we’ve put together an easy-to-follow e-book to help you truly rock your marketing! Here’s just a snapshot of what you’ll learn:

Strategy – When things are moving a million miles an hour it’s hard to pause and plan. But strategic planning, when done right, can be a time and money saver in the long run. With proven exercises to help identify what’s most important, you’ll be able to create a rockin’ marketing strategy to move the needle on your business.

Public Relations – Often misunderstood and underutilized, PR is all about managing the flow of information between an organization and its publics. We will help you to better understand traditional media outlets, influencers, bloggers, industry thought leaders, analysts and stakeholders and effectively communicate your brand messages. From press releases to crisis communications, we will give you tips and tricks to navigate.

Digital Marketing – Included in the e-book, you’ll find cost-effective ways to get your business in the digital marketing game, think critically, act independently and be fiercely creative as trends evolve. With step-by-step insights, you’ll be able to incorporate digital marketing in ways you never imagined possible.

Content – What’s your story? How do you create unique content that stands out without getting lost in the sea of subpar? It’s important to be mindful of your message. Posting in the right place, posting at the right time, targeting the appropriate audience and telling your authentic story will keep you ahead of the curve.

Social Media – Social media can’t be ignored when composing your strategy. It is a huge marketplace for business today. We’ll help you turn this tech into a powerful tool so you can shout your story from the rooftops including Rockstar tips for planning, content brainstorms, best practices and examples.

Crisis Communications –No one goes looking for a crisis, but sometimes it finds you and when it does it pays to be prepared. We’ll show you how to gracefully expect the unexpected and plan for a “rainy day” with our templates and tips.

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WildRock is an award-winning public relations and marketing agency in Fort Collins, Colorado.