Making Lemonade

By: Sara Seely, Account Development Executive, WildRock PR & Marketing

It’s a common phrase, “When life gives you lemons, make lemonade.” We’ve heard it since we were kids complaining to our parents that we didn’t like our partner for a project or the cafeteria wasn’t serving macaroni and cheese anymore, it’s best to take what life’s handed you and make the best out of it. As I sat by the pool at my parent’s home in Arizona this weekend, drinking an especially refreshing glass of homemade lemonade, I had a new realization. With the right recipe, you cannot only make lemonade, but create a uniquely special treat.

In the field of public relations and marketing we specialize in that perfect recipe. Every business brings something different to the kitchen, and with strategic planning and the right messaging, we take whatever your lemons might be and create your own brand of homemade lemonade.

My parents have a beautiful Meyer lemon tree in their backyard that inspired our lemonade creation, but what really makes our recipe special is the simple syrup. It takes a little extra work, but in the end is TOTALLY worth the effort. Every business is unique in their mission, but taking the extra time to determine what your “simple syrup” is can be the difference between a quick, cool beverage and creating something extraordinary to sip and savor.

Whatever your recipe might be, before embarking on your next marketing endeavor take a moment to think about what makes your business unique and how to capitalize on that special ingredient. In the end, that extra work can make all the difference!

The Seely Family Lemonade Recipe

Ingredients:

• 1 cup water
• 1 cup sugar
• 1 cup fresh squeezed lemon juice

Boil the water and sugar until the sugar dissolves. Let it cool to room temperature. Add the simple syrup to the lemon juice. Finally, add 2-3 cups of cold water, pour over ice and voila! Enjoy.