POLARIS ADVENTURES

Based in Minnesota, Polaris® Industries is a six-billion-dollar brand and one of the world’s largest powersport companies. Launching a new business operation, WildRock came alongside the Polaris team to bring Polaris Adventures, the first-ever national network of ride and drive experiences, to life since 2017.

WE ROCKED:

Strategy

Public Relations

Digital / Social

Influencer Marketing

Advertising

In 2019 WildRock developed and launched a National multi-media marketing campaign to grow Polaris Adventures brand awareness.

Polaris Adventures Marketing Campaign

KEY METRICS:

66

MEDIA PLACEMENTS

607%

YOY FOLLOWER GROWTH

20+

INFLUENCER ACTIVATIONS

Polaris Email Marketing
Launched email marketing program
  • 25.1% open rate for new riders
  • 6.2% CTR for new riders
  • +486% traffic to the website from emails
Social stats
  • 21K Instagram fans
  • 78.3K Facebook fans
  • 19.5M impressions
  • 60% traffic increase to website from social
Polaris Social Media by WildRock
Social stats
  • 21K Instagram fans
  • 78.3K Facebook fans
  • 19.5M impressions
  • 60% traffic increase to website from social

CONTACT

2120 Milestone Drive, Unit 103
Fort Collins, CO 80525
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WildRock is an award-winning public relations and marketing agency in Fort Collins, Colorado.