Case Logic, a brand within the Thule Group, develops and distributes portable and home storage accessories. Moving away from a larger corporate PR agency, Case Logic partnered with WildRock to reinvigorate the brand through media outreach efforts. With the focus of distinguishing Case Logic as a modern lifestyle brand, WildRock was tasked with the PR for new product launches, Case Logic’s 30th anniversary, and tradeshow PR. WildRock also provided the global voice for Case Logic including drafting press releases and media outreach tools for agencies worldwide. Public Relations Society of America Gold Pick Award winning campaign.
When looking for a PR agency to represent our Case Logic brand we wanted a group that was creative, nimble, excited and passionate about our brand and products. We found that with WildRock and results have been great. They have succeeded in getting Case Logic in front of many top journalists and these relationships will help to grow the Case Logic brand in the future.