The USA Pro Challenge brings together elite cyclists from around the world. In 2012, WildRock was selected to launch VIP parties, collateral, social media and PR efforts. In 2014, WildRock was re-hired to assist with PR, events, sponsorship promotions, and social media efforts leading up to the 2015 Pro Challenge race. Public Relations Society of America Gold Pick Award winning campaign.
Working with WildRock to bring the USA Pro Challenge to our community was an amazing experience. They brought a wealth of PR and marketing expertise and professionalism to the table—from organizing VIP parties in 2012, to managing social media channels and transforming the website from a fundraising hub to consumer site in 2013. From concept to implementation, WildRock played a significant role in bringing this elite race to the Northern Colorado communities.