Established in 2012, WildRock is a boutique, public relations and marketing firm that rocks results. We offer superior strategies, more imagination, solid media relationships and relentless execution. Whether we are providing a high-level communication plan or full public relations, social media or marketing implementation, we win when you win and we like to win big!
Brand Building Rockstar, Founder & CEO – Bringing fresh ideas and industry expertise to drive results.
Kristin is set at mach 10 speed – always thinking fast for our clients. Focused on big picture strategic thinking, Kristin is the idea person. She started on the ground floor of OtterBox and was instrumental in rebranding and re-strategizing the brand, helping build it into the company it is today. During her career, Kristin has seen time and time again the most underutilized and misunderstood strategies in establishing booming businesses are public relations and marketing. To address these needs, she founded WildRock PR & Marketing in 2012 to bring wildly impressive skills and results to a variety of companies, from startups to seasoned.
Among many honors, she has been recognized as a 2013 40 Under Forty honoree, and was a finalist for the 2013 Northern Colorado Business Report “Women of Distinction” award. Notable coverage includes placements in USA Today, NY Times, Today Show, Good Morning America, Oprah Magazine, Newsday, Men’s Journal, Runner’s World, Rolling Stone and NY Post—to name a few.
Account Director – A wildly creative go-getter, Alicia infuses her passion for people and innovation in everything she does.
Driven by results and client satisfaction, Alicia is an experienced industry professional and has established herself as a thought leader in the world of targeted public relations and marketing. As a former journalist at the Xenia Daily Gazette and Loveland Reporter-Herald, Alicia’s passion for finding the perfect marriage of words inspired her to create award-winning feature series and stories. By creating marketing strategies that deliver the right message to the right person at the right time, she consistently helps brands build and retain relationships with customers.
Alicia managed all electronic and website communications for McWhinney, a real estate development company, where she doubled website traffic through eNewsletters and link referrals. Later in her career, Alicia oversaw email and mobile marketing for the media relations and sales teams at OtterBox, a global consumer products company headquartered in Fort Collins, Colo. During that time, she increased eNewsletter open rates by 187% in just one year and optimized mobile campaigns with innovative ideas, such as QR codes and SMS messaging. She is certified in email marketing from the DMA, SEO from the Search Engine College and GoogleAdWords training from LunaMetrics.
Account Executive – Creative thinker with a passion for life and exploring new opportunities.
Amanda is an energetic public relations and communications professional who is always ready to take on a new challenge. As a recognized leader in work and volunteer positions, Amanda brings creativity and can-do attitude to every situation.
With a background in communications for the non-profit and government sectors, Amanda knows the importance of having effective communication skills in today’s digital age to push brands forward utilizing the power of public relations. Amanda also specializes in generating social media content, writing creative copy and conducting research to round out strategy all while keeping up with WildRock’s fast-paced environment.
Amanda is a natural relationship builder who lights up the room with her contagious smile and appetite for success. She brings creativity, compassion and collaboration to the WildRock team and is always looking to expand her knowledge to better serve our clients. As a graduate from Colorado State University, Amanda loves the energy of Fort Collins and pursuing her passion for public relations and marketing
Account Coordinator – Contributing ingenuity and hot-off-the-press ideas, while enriching every project with creativity and detail.
Poised with a bright disposition and a go-getting attitude, Stefanie brings an energized set of skills and ideas to the WildRock team. As a former journalist and television news reporter, she is a natural communicator and has the capacity to juggle a variety of projects without ever missing a beat. With a Journalism and Media Communications and Business Administration degree from Colorado State University, as well as PR agency experience and graphic design training, Stefanie is a beautiful fusion of imagination and logic.
At WildRock, Stefanie specializes in graphic design and creative content generation as well as media relations, event management and social media. Her passion for people and love for the faced-paced, always on your toes, agency world makes her a seamless match for WildRock’s collaborative environment.
Account Coordinator – Radiating enthusiasm and dedicated to building relationships and discovering solutions.
As a hard-working opportunist, Lauren’s unbridled passion for her work complements her commitment to excellence and success at WildRock. After doing freelance public relations work for a diverse handful of companies, she enhanced her ability to wear multiple hats and balance several tasks with confidence and grace. Lauren hits the ground running and creatively finds ways to help clients outshine competition while building trusting relationships with them. She is a high-level researcher with a wildly creative mind.
Lauren started her journey at Colorado State University, receiving a degree in Journalism and Media Communications. After working for the university and doing freelance public relations work on the side, she found her niche in a fast-paced agency setting at WildRock. Along with Lauren’s charisma and unique ideas, she also brings her account coordination, media relations and office management skills to the WildRock team. Her contagious personality complements WildRock’s charm.
Business Support Specialist – Providing a foundation of organization and support for the WildRock team and its clients.
Claire is a people-person and thrives on building relationships with those around her. Her communication skills are founded in a Business Communications degree from Arizona State University, but those that know her best would say her communication has never been lacking. Claire is always ready to tackle a new project, jumping in with enthusiasm and offering encouragement to others along the way.
Having once been an intern at WildRock, Claire is familiar with the fast-paced setting of the agency world. After several years in the nonprofit industry she’s perfected the ability to wear multiple hats and to solve problems using a creative approach. With a passion for quality communication and experience in social media management, event planning and execution, and content creation, Claire’s go-getter attitude makes her a natural fit for the WildRock team.