Our vision is to make our clients ridiculously happy as their PR and marketing partner! Established in 2012, WildRock is a boutique, public relations and marketing firm that rocks results. We offer superior strategies, more imagination, solid media relationships and relentless execution. Whether we are providing a high-level communication plan or full public relations, social media or marketing implementation, we win when you win and we like to win big!
Founder & CEO – The Rock to our Wild
Kristin is the Rock to our Wild, and actually, the Wild too! Incredibly passionate about the health and happiness of WildRock, Kristin is the ultimate filler of awkward silences and cheerleader for employees and clients alike – always searching for the next big idea. In 2012, her entrepreneurial dream became a reality with WildRock PR & Marketing, and she continues to be in awe of the unwavering support from her husband (a.k.a. certified handyman of WildRock) and two beautiful daughters.
Before she was starting businesses and winning awards, Kristin was on the ground floor of OtterBox, building the public relations and marketing department as well as re-strategizing the brand into the powerhouse it is today. Kristin has been recognized as a Top 25 Most Influential Young Professional in Colorado (2016), Northern Colorado Superwoman (2016), 40 Under Forty (2013) and a Women of Distinction finalist (2013). She has led her team to success with year-over-year recognition from the Public Relations Society of America—4 Gold and 2 Silver Pick Awards (2016), 2 Gold and 2 Silver Pick Awards (2015) and a Silver Pick Award (2014)—as well as accolades from her alma mater, Colorado State University, with a Cammy & Cammy Maximus Award (2016).
Spending summers on her family’s farm, Kristin is a closet country girl who knows the importance of hard work (and raising dairy calves). If she’s not working, she’s likely reading a book about working, cocktail in hand. She can also be found on occasion singing karaoke or running half marathons.
President & Partner – Manager of All Managers
A mother of two kids, Alicia excels in taking charge around the office to be sure things get done…including kicking off celebrations. As WildRock’s first employee, Alicia has since taken on the responsibility of facilitating in our growth both internally and externally, building client relationships and overseeing WildRock team members.
Alicia is well-accustomed to the Rockstar lifestyle. Before WildRock, she was writing award-winning feature series and stories at the Xenia Daily Gazette and Loveland Reporter-Herald; then spearheading all electronic and website communications for McWHINNEY, a real estate development company, where she doubled McWHINNEY’s website traffic through eNewsletters and link referrals; and finally overseeing email and mobile marketing for OtterBox, a global consumer products company, where she introduced innovative ideas such as QR codes and SMS messaging. Alicia is certified in email marketing from the DMA, SEO from the Search Engine College and GoogleAdWords training from LunaMetrics.
Alicia’s not-so-hidden talents include ice climbing, drinking wine and growing vegetables for the entire WildRock team. If she starts laughing, we guarantee you’ll naturally join in.
Senior Account Executive – Wanderlust Traveler
As a world traveler, Amanda finds her creativity in new countries and cultures. When she’s not hanging out with baby elephants, she is landing top-tier nationally recognized media coverage, increasing social media impressions and engagements for WildRock clients, engaging in brand refreshes and producing email marketing campaigns with higher than average open rates.
Amanda is a past Communications Manager for Make-A-Wish Colorado, Journalist for Washington Park Profile and Communications Manager for the Office of Governor, John Hickenlooper. Her broad background in for-profit and non-profit have allowed her to deeply understand organizational goals and elevate brands in a variety of industries with a variety of needs.
Mother to Remy (69-pound golden heeler mix), Amanda’s guilty pleasures are bean burritos and sweet ice tea from Chick-fil-A.
Client Support Manager – Head of the Make it Pretty Committee
Annika’s style extends from her wardrobe to her work; her knack for turning Word documents into designed masterpieces has earned her the spot as head of the “Make it Pretty Committee”. When she’s not turning dust into diamonds, she’s playing a powerhouse role in public relations as she lands top-tier media placements for WildRock’s clients.
Before joining the WildRock team, Annika held positions nationwide in the hospitality, tourism and nonprofit industries. Her past experience includes positions at the Connecticut Convention Center, Travel Tacoma, Clarus Eye Centre and Susan G. Komen where she wrote and pitched customized releases; distributed over 2,000 e-mail marketing messages; developed strategy, objectives and tactics; and more.
Annika now skis on Colorado snow instead of East Coast ice and is on the lookout for the perfect four-legged friend to join her family.
Account Coordinator – Holder of All Things Positive
A hard-working opportunist, Lauren has a highly contagious, positive personality and a passion for her work. After doing freelance public relations and marketing for a handful of companies, Lauren proved her ability to effortlessly balance tasks, brand voices and strategic thinking to help clients outshine the competition.
Skilled in the art of words, Lauren excels at content creation for a variety of mediums. At WildRock, Lauren has been a key player in winning awards for multiple clients in the media relations category by landing placements in top-tier publications. She is also a natural communicator, aiding in her ability to reach a vast audience and build upon new and existing relationships. With this talent, she has been the brain behind media tours for various WildRock clients across the nation, assisting in the content and conversation pieces with media members.
Lauren has a gold grill, which enhances her impressive rap queen skills and matches her new engagement ring from her soulmate, Brian.
Business Support Specialist – Knower of all Things
As the first intern at WildRock, Claire made her way back to the company as the Business Support Specialist where she plays in the details and serves as an information hub for industry news, local finds, travel tips and best of all beer, dogs and random facts that may come in handy at trivia night.
Claire has spent several years in the non-profit industry at both Project Self-Sufficiency and Community Foundation of Northern Colorado, giving her the skills to wear multiple hats and think on her feet. At WildRock, she spearheads client onboarding, planning, management and relationship building and is a known wordsmith with the ability to craft creative and compelling content for a wide-range of industries.
As a helicopter dog mom and self-proclaimed indoor person, you won’t find Claire on an outdoor adventure unless it’s to a brewery patio with her husband and pup.