SARAH ERICKSON

Account Executive

Sarah Erickson Headshot

Media Maven

After spending four years spearheading public relations, crisis communications and media relations at the University of Colorado Denver, Sarah decided to dip her toe into something new and join WildRock PR. She now serves as an account executive and spends her time working with clients to crush their communications goals — writing attention-capturing press releases, pitching the media with her savvy news contacts and more! A true lover of all things communications, Sarah recently received her master’s degree in marketing from CU Denver and is beyond excited to take her skills to the next level working for WildRock.

Prior to her time at CU, Sarah spent years working in PR, marketing, social media and brand strategy for a number of industries including music business, hospitality and patenting research. She has received training from FEMA and the Department of Homeland Security on serving as a public information officer, developing a Joint Information Center (JIC) when crisis strikes and communicating externally during emergency situations.

A true champion of community and connection, Sarah has served on the Colorado Women’s Chamber Young Professional Board of Directors since 2018 where she supports fundraising opportunities, brand and marketing development, and strategic planning for the chamber. She currently lives near downtown Denver with her husband, Ish, their puppy, Doodle, and cat, Puffin. When she’s not geeking out over PR, she’s camping, out on the town for drinks with friends or taking her favorite exercise classes (which usually includes barre).

What is your cocktail of choice?

Sarah loves a good ol’ gin and tonic—add an olive and a squeeze of lime and she’s in cocktail heaven!

What is your spirit animal?

If you know Sarah, you know she’s energetic, fast-moving and gregarious. What animal does that sound like? SQUIRREL

What is your favorite movie line?

“The very basic core of a man’s living spirit is his passion for adventure. The joy of life comes from our encounters with new experiences, and hence there is no greater joy than to have an endlessly changing horizon, for each day to have a new and different sun.” — Into the Wild