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  • Spooky Marketing Pitfalls

    By: Mandy Cummings, Account Coordinator Successful marketing takes detail-oriented planning and precise execution. Without close attention to details and a clear focus, efforts can oftentimes miss the mark. Common marketing mistakes include: Confusing Brand Identity – Keeping things consistent is an easy task that can slip to the back of the mind. It is necessary

  • The A-Team: Best Global Brands 2013

    By: Mandy Cummings, Account Coordinator What do the technology, fast food, and automobile industries have in common? They’re all vying for a coveted place on Interbrand’s annual Best Global Brands list. Interbrand has been around since 1974 and is now the world’s largest brand consultancy. When they put together their list of the world’s most

  • Making Lemonade

    By: Sara Seely, Account Development Executive, WildRock PR & Marketing It’s a common phrase, “When life gives you lemons, make lemonade.” We’ve heard it since we were kids complaining to our parents that we didn’t like our partner for a project or the cafeteria wasn’t serving macaroni and cheese anymore, it’s best to take what