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  • Turn on a Dime

    By: Mandy Cummings, Account Coordinator Here’s a PR tip that sounds like it should be a lot easier than it really is. Ready for the challenge? Being an opportunistic marketer means seeing the world around you through your brand’s perspective. While you might be personally planning a matching costume with your significant other for Halloween

  • What’s in a brand? (Act I)

    By: Mandy Cummings, WildRock Office Administrator A rose by any other name would smell as sweet, right? True for star-crossed lovers, but not so much when it comes to branding. When you’re ready to start using marketing and PR tactics to get the word out about your business, it’s imperative to have a strong brand

  • Snapshot Your Life, Your Brand

    By Olivia McSpadden Instagram is my new travel companion and journal. Being able to capture your perspective and share that with friends, family and customers is invaluable. The application is an informal way of showcasing your unique experiences. With Facebook, posts need some level of thought, but with Instagram you can simply share snapshots of