Branding- It’s Not Just For Cattle
By: Mandy Cummings, WildRock Account Coordinator Coca Cola. What goes through your mind when you hear those two words? A mid-afternoon caffeine boost? The first time you took a cold sip on that hot summer day as a kid? Those adorable little polar bears that pop up during commercial breaks around the holidays? This unique mental association
The A-Team: Best Global Brands 2013
By: Mandy Cummings, Account Coordinator What do the technology, fast food, and automobile industries have in common? They’re all vying for a coveted place on Interbrand’s annual Best Global Brands list. Interbrand has been around since 1974 and is now the world’s largest brand consultancy. When they put together their list of the world’s most
What’s in a brand? (Act I)
By: Mandy Cummings, WildRock Office Administrator A rose by any other name would smell as sweet, right? True for star-crossed lovers, but not so much when it comes to branding. When you’re ready to start using marketing and PR tactics to get the word out about your business, it’s imperative to have a strong brand
