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CHANGE. ADAPT. ROCK. ON CRISIS
Crisis management is an important subset of public relations. It is a process designed to prevent or lessen the damage an unplanned difficulty can inflict on a business and its stakeholders. A crisis communications plan ensures that all pertinent personnel can promptly and effectively communicate during crises, share information that will allow the organization to
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Creating a Strategic Plan and Why You Need it
When things are moving a million miles an hour, taking time to pause and plan doesn’t seem like an effective use of time, especially with the current health and economic climate. As a team that prides itself on being nimble and able to adapt to changing conditions, we totally get it! But we’ll let you
How to Avoid a Communications Crisis During a Natural Disaster
Catastrophe in Colorado calls for crisis communication. By: Kelly Richardson, WildRock Consultant When a slow-moving cold front stalled over our hometown in Colorado last week and challenged warm, monsoonal air coming from the south, a catastrophic storm paralyzed the state. The once gentle creeks of Colorado turned to surges of fast-flowing water; main roads and
