![]()
Why Is Marketing Strategy Development So Hard? Your Team May Be Tactical, Not Strategic
By Kristin Golliher, WildRock PR & Marketing Founder and CEO Marketers wear many hats—perhaps it’s their knack for efficiency that draws more and more to their plate. Or the fact that everything in an organization typically needs a marketer’s touch. Like the drawer in your kitchen that’s expected to organize all loose ends, marketers often
![]()
Building a Brand Voice
Just like people, businesses are one-of-a-kind, too! And just like people, each business looks, acts, and should sound different to give their unique audience a sense of what they are about and to set them apart from their competitors. So, let’s dive into brand voice and how creating content unique to your business is important
![]()
Diving Into The Digital Deep End
Online digital marketing is promoting your business using internet-based technologies such as cell phones, computers, and other media/platforms. The world of digital marketing is booming, and WildRock is right there to help you dive in headfirst! A common misconception that we come across is that personal use of digital marketing platforms (especially social media) translates
![]()
Top 5 Reasons to Hire a PR & Marketing Agency Right Now
WildRock can support your marketing department through change Businesses have been impacted in a big way by COVID-19 and it’s no secret times are tough, but the truth is you can’t afford not to invest in strategic marketing and communications right now. How your company handles adversity and embraces change, will help solidify your brand
![B2B Marketing]()
Your Guide to B2B Marketing
As consumers, we’re all familiar with the ease that Amazon brings to everyday life. When you run out of something, why spend time driving to the store, hassling with parking and all that goes along with errands when instead you can find what you need, order with just a few clicks and see a smiling
![Local SEO]()
Local SEO to Dominate Your Market
Are You Achieving First Page Ranking on Your Own? Can you achieve the coveted first page ranking, or even more desired the 1-3 spot, all on your own? Local SEO is the only way to dominate your market and the truth is, it can be difficult without a slew of tools that Search Engine Marketers,
SEO is Dead
By: Alicia Beard, WildRock Account Manager We’ve been hearing grumblings that SEO is dead over the last couple of weeks. As an inquisitive (and SEO certified) team, we thought that statement deserved a closer look. Google’s implementation of one of its largest algorithm changes to date, Hummingbird, has been interpreted by some to mean SEO
