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WHY IS MARKETING STRATEGY DEVELOPMENT SO HARD? YOUR TEAM MAY BE TACTICAL, NOT STRATEGIC.
By Kirstin Golliher, WildRock PR & Marketing Founder and CEO Marketers wear many hats—perhaps it’s their knack for efficiency that draws more and more to their plate. Or the fact that everything in an organization typically needs a marketer’s touch. Like the drawer in your kitchen that’s expected to organize all loose ends, marketers often
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ROCKING AWARDS FOR 2020: MARCOM AWARDS AND PRSA AWARDS
Since opening our doors in 2012, WildRock has evolved from a one-woman show to an incredible team of Rockstars. Our team has a diverse background, each person bringing something unique, beneficial, and crucial to the success of our business. In a small business, everyone is an essential component, and our Rockstars have continually stepped up
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BUILDING A BRAND VOICE
Just like people, businesses are one-of-a-kind, too! And just like people, each business looks, acts, and should sound different to give their unique audience a sense of what they are about and to set them apart from their competitors. So, let’s dive into brand voice and how creating content unique to your business is important
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CHANGE. ADAPT. ROCK. ON STRATEGY
Strategizing can be extremely time-consuming with little to show for the investment. Businesses tend to spend hours hashing and re-hashing strategies for the future, only to find they have no solid plans for moving forward. What’s worse is many companies with a strategic plan, fail at executing it! Additionally, the overall perception of strategic planning
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DIVING INTO THE DIGITAL DEEP END
Online digital marketing is promoting your business using internet-based technologies such as cell phones, computers, and other media/platforms. The world of digital marketing is booming, and WildRock is right there to help you dive in headfirst! A common misconception that we come across is that personal use of digital marketing platforms (especially social media) translates
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CHANGE. ADAPT. ROCK. ON SOCIAL MEDIA
When it comes to marketing concepts and strategies, it is vital to keep track of trends in social media, and in our new book and e-book, CHANGE. ADAPT. ROCK., our Rockstars are spilling all the juicy details on the best social media campaigns. How are audiences responding on certain platforms? When is the best time
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CHANGE. ADAPT. ROCK. ON PUBLIC RELATIONS
Public Relations (PR) is building and maintaining relationships with other organizations and their audiences to distinguish your brand and communicate your company’s story on a larger scale. It has never been a better time to focus on your PR plan: promoting your brand, how your company handles adversity, and how you can build your brand
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CHANGE. ADAPT. ROCK. ON DIGITAL MARKETING
Digital marketing is promoting your business using internet-based technologies such as cell phones, computers, and other media/platforms. The world of digital marketing is booming, and CHANGE. ADAPT. ROCK. can provide the insight you need to rock digital marketing optimization! Digital marketing analytics evolve at the speed of light. To keep up, you need a foundational
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CHANGE. ADAPT. ROCK. ON CONTENT
How do you create unique content without getting lost in the crowd? It is important to be mindful of your message. What has worked in the past may not work today. Crafting digital marketing content that is consistent, organic, and empathetic is key. Posting at the right time, targeting the appropriate audience, and telling YOUR
