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  • Can’t Fight the Algorithm

    By: Mandy Cummings, Account Coordinator Clients of ours are often surprised to hear that their Facebook posts are (on average) reaching just about 16% of their total number of likes. That means that, for instance, when you posted about the awesome new promotion you were running last week to your 1,000 friends, just about 160

  • Snapshot Your Life, Your Brand

    By Olivia McSpadden Instagram is my new travel companion and journal. Being able to capture your perspective and share that with friends, family and customers is invaluable. The application is an informal way of showcasing your unique experiences. With Facebook, posts need some level of thought, but with Instagram you can simply share snapshots of