Branding- It’s Not Just For Cattle
By: Mandy Cummings, WildRock Account Coordinator Coca Cola. What goes through your mind when you hear those two words? A mid-afternoon caffeine boost? The first time you took a cold sip on that hot summer day as a kid? Those adorable little polar bears that pop up during commercial breaks around the holidays? This unique mental association
The Power of Pink
By: Mandy Cummings, WildRock Account Coordinator As you most likely know, October is Breast Cancer Awareness Month. Hopefully you’re aware of this dedication because it has been a time to learn more about breast cancer research and support the many women fighting this disease with bravery and resolve. More likely, you know that October is
What’s in a brand? (Act I)
By: Mandy Cummings, WildRock Office Administrator A rose by any other name would smell as sweet, right? True for star-crossed lovers, but not so much when it comes to branding. When you’re ready to start using marketing and PR tactics to get the word out about your business, it’s imperative to have a strong brand
PR is…
By: Kristin Golliher, Brand Building Rockstar, Founder & CEO I can’t speak for everyone in the field, but as a PR professional I’ve grown accustomed to the quizzical looks I get from those unfamiliar with the industry when I respond to their inquiries of, “what do you do?” by saying, “I work in public relations.”
Making Lemonade
By: Sara Seely, Account Development Executive, WildRock PR & Marketing It’s a common phrase, “When life gives you lemons, make lemonade.” We’ve heard it since we were kids complaining to our parents that we didn’t like our partner for a project or the cafeteria wasn’t serving macaroni and cheese anymore, it’s best to take what
Fresh Ideas Start Here
By: Sabra Epp, Rockstar in Training, WildRock PR & Marketing There is something besides snow and holiday cheer that the cold weather is bringing this season – fresh ideas for your business. Ever wish you could really take advantage of all that holiday spending without sacrificing an arm and a leg? Now you can with
Old Dog New Tricks
By Elissa J. Tivona, Rockstar in Training, WildRock PR & Marketing Do you dream about getting ahead financially instead of waiting for the sluggish economy to pick up? Are you thinking seriously about launching a fabulous business idea? Are you on the verge of taking destiny into your own hands? But not quite… Many of
