The Power of Words
By: Kristin Golliher, WildRock CEO & Founder Our industry is about captivating imagery and crafting fascinating stories that bring brands to life. While we often spend time analyzing the end-results of those efforts, we think it’s time to reflect on the very basics– words. Choosing the right word to describe your message carries more power
Media Outreach
By Kristin Golliher, WildRock CEO & Founder Recently we have received a fair share of questions around media relations—first what is it, and second, how on earth do I do it? Media relations is really about creating long-term, trustworthy relationships with those who produce news. When you send your message to the right person, at
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