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  • Top 5 Reasons Your Strategic Communications Plan Fails

    By Kristin Golliher, WildRock PR & Marketing Founder and CEO When a great strategic communications plan fails to deliver desired results, do you ever pause to uncover why? This can be a missing step for a lot of practitioners but evaluating misses can be very telling – sometimes the answer is easy to see, and

  • Creating a Strategic Plan and Why You Need it

    When things are moving a million miles an hour, taking time to pause and plan doesn’t seem like an effective use of time, especially with the current health and economic climate. As a team that prides itself on being nimble and able to adapt to changing conditions, we totally get it! But we’ll let you

  • WildRock Wins the Gold

    By: Stefanie Walters, Account Assistant Last Thursday night, the public relations community came together in Denver to celebrate the achievements of Colorado’s best PR practitioners. Seemingly ironic that the theme was “PR Rockstars,” we WildRockers couldn’t be more thrilled to share that year three is already a golden one for us. PRSA Colorado’s Gold Pick

  • Happy Birthday to Us!

    By: Kristin Golliher, Founder & CEO WildRock is so excited for March as it marks a huge milestone…WildRock’s third anniversary! It’s been an amazing journey so far and I can’t believe it’s already been three years. When I made the decision to open up my own firm, I wasn’t entirely sure what the future would

  • Goodbye January, Hello 2015!

    By: Mandy Cummings, Account Coordinator   As February draws nearer, we’ve noticed a bittersweet feeling looming in the (uncharacteristically warm) Colorado winter air. Maybe we’re just still lingering over the disappointment of not being able to cheer on our Broncos in the Super Bowl this Sunday. Maybe we’re resisting the drudgery of tax season. Maybe

  • Take a Walk

    By: Alicia Beard, Account Manager One of the most challenging aspects of the PR field is finding a balance between our “business hat” and “creative hat.” The profession straddles both sides of the spectrums – and we’ll bet most PR pros will tell you that is one of the things they love most about their

  • Spooky Marketing Pitfalls

    By: Mandy Cummings, Account Coordinator Successful marketing takes detail-oriented planning and precise execution. Without close attention to details and a clear focus, efforts can oftentimes miss the mark. Common marketing mistakes include: Confusing Brand Identity – Keeping things consistent is an easy task that can slip to the back of the mind. It is necessary

  • Turn on a Dime

    By: Mandy Cummings, Account Coordinator Here’s a PR tip that sounds like it should be a lot easier than it really is. Ready for the challenge? Being an opportunistic marketer means seeing the world around you through your brand’s perspective. While you might be personally planning a matching costume with your significant other for Halloween

  • Happy New Year! Oh, Wait.

    By: Alicia Beard, Account Manager It’s not too uncommon to hear Christmas carols being hummed around the WildRock office, even if it’s only the third day of October. But we’re not ashamed, our off-tune melodies come from a keen awareness of the lead times for many media outlets, marketing and advertising channels. If you want

  • To Rock, or Not to Rock? It’s Not a Question.

    By: Ryan Schin, WildRock Intern and Rockstar in Training “What do you want to be when you grow up?” The question. The oh-so-looming question. Every kid hears this question, and most likely the answer will be something that may be a little out-of-reach: professional football player, professional hockey player, and of course… astronaut. I was