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Why Is Marketing Strategy Development So Hard? Your Team May Be Tactical, Not Strategic
By Kristin Golliher, WildRock PR & Marketing Founder and CEO Marketers wear many hats—perhaps it’s their knack for efficiency that draws more and more to their plate. Or the fact that everything in an organization typically needs a marketer’s touch. Like the drawer in your kitchen that’s expected to organize all loose ends, marketers often
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Why Your Business Needs a Press Release
Classic scenario: Your company has some news that might be interesting to the public, but you’re not entirely sure it’s worth making a fuss. As marketing pros, we see this often, and our typical response is: When in doubt, put it out. In a press release. One of the most common mistakes businesses make is
The Power of Pink
By: Mandy Cummings, WildRock Account Coordinator As you most likely know, October is Breast Cancer Awareness Month. Hopefully you’re aware of this dedication because it has been a time to learn more about breast cancer research and support the many women fighting this disease with bravery and resolve. More likely, you know that October is
How to Avoid a Communications Crisis During a Natural Disaster
Catastrophe in Colorado calls for crisis communication. By: Kelly Richardson, WildRock Consultant When a slow-moving cold front stalled over our hometown in Colorado last week and challenged warm, monsoonal air coming from the south, a catastrophic storm paralyzed the state. The once gentle creeks of Colorado turned to surges of fast-flowing water; main roads and
How to Maximize Your PR Firm Relationship
By: Kristin Golliher, WildRock CEO & Founder As children we are taught the basics of friendships and kindness on the playground. It may seem funny, but the same principles apply in the business world. Whether you’re working with WildRock, partnering with another firm or considering working with an outside organization, here are some tips to
The Trade Show
By: Sara Seely, Account Development Executive, WildRock PR & Marketing Take a few minutes to browse any current literature on marketing and you’ll be ready to throw your entire marketing budget into online tools and social media. Don’t get us wrong, an online presence is vitally important, but we’d like to give some love to a
Media Outreach
By Kristin Golliher, WildRock CEO & Founder Recently we have received a fair share of questions around media relations—first what is it, and second, how on earth do I do it? Media relations is really about creating long-term, trustworthy relationships with those who produce news. When you send your message to the right person, at
