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  • CHANGE. ADAPT. ROCK. ON CRISIS

    Crisis management is an important subset of public relations. It is a process designed to prevent or lessen the damage an unplanned difficulty can inflict on a business and its stakeholders. A crisis communications plan ensures that all pertinent personnel can promptly and effectively communicate during crises, share information that will allow the organization to

  • The search and social revolution: How to become one of the cool kids

    By: Alicia Beard, PR & Marketing Account Manager Just like social media forever changed public relations and marketing, it is now altering the way we approach search engine optimization, or SEO. Before social media, businesses and organizations communicated to consumers through the media—news stories, advertisements, websites, etc. In just a few short years, social media